Harness Data to Deliver Exceptional CX

Data is a brand’s most powerful tool, providing insights essential to business decisions, driving innovation, and creating competitive advantages. To leverage this asset for impactful experiences, you need three key elements — a privacy-safe data and identity strategy aligned with customer strategy, an integrated martech ecosystem that accelerates campaign timelines and enables data flow across platforms and channels, and a real-time insights engine for quick, accurate decision-making. Marketing leaders share their experiences in connecting the unconnected to bring customer journeys to life with Adobe Experience Platform.

Key takeaways:

• Hear about market forces and how organizations are innovating to drive the business forward
• Learn how to navigate challenges when building a data and insights engine to streamline operations and omnichannel experiences
• Discover best practices to drive value assurance for your technology stack

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Industry: Financial Services

Technical Level: General Audience

Track: Analytics, Customer Data Management, Unified Customer Experience

Presentation Style: Case/Use Study

Audience: Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Data Scientist, Web Marketer, Project/Program Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Data Practitioner, IT Professional, Marketing Technologist, Omnichannel Architect, Team Leader