Unifying B2C and B2B Strategies with Adobe Real-Time CDP

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About the Session

In today’s fast-paced, customer-centric world, businesses often operate in both B2C and B2B environments, each with its own unique needs. Adobe Real-Time CDP B2C and B2B editions empower organizations to break down silos, unifying data across consumer and business touchpoints. Learn how both Real-Time CDP editions can work seamlessly together to deliver personalized experiences, streamline marketing workflows, and drive engagement, whether you’re focused on individual consumers, business clients, or both.

Key takeaways:

  • How to leverage the platform’s robust data integration, real-time customer profiles, and advanced AI-powered insights
  • Create consistent and relevant interactions at scale while optimizing marketing efforts across all customer types
  • Maximize your business potential with a unified approach to B2C and B2B engagement

Industry: Industrial Manufacturing

Technical Level: General Audience

Track: Customer Data Management

Presentation Style: Case/Use Study

Audience: Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Marketing Practitioner, Data Practitioner, IT Professional, Marketing Technologist

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