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Put the Customer at the Center and Build Relationships That Last a Lifetime - ASL
Strategy Keynote
Put the Customer at the Center and Build Relationships That Last a Lifetime - ASL - SK4-0
Speakers
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SVP, Marketing, Data Activation and Personalization, Marriott International
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VP Experience Platform, Real-time Customer Data Platform & Customer Journey Products , Adobe
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Vice President of Engineering, Adobe Experience Platform , Adobe
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Principal Solutions Consultant, Adobe
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Group Manager - Product Marketing , Adobe
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About the Session
First impressions last a lifetime. Great first impressions feel personal, connected, and relevant right from the start. From the first impression through every moment that matters, put the customer at the center of all your efforts and deliver seamless, unified experiences across every touchpoint—from acquisition, to engagement, measurement, optimization, retention, and beyond. In this Strategy Keynote, you'll hear from Sundeep Parsa, Adobe VP of Product, Customer Journey Management, and Chris Norton, SVP of Marketing, Data Activation, and Personalization at Marriott about developing a business strategy focused on creating and delivering a unified customer experience. Visionary demos will showcase how you can unify customer engagement and leverage Adobe AI and Adobe’s Agentic framework, to deliver exceptional, personal, and connected experiences that create lifetime brand loyalty.
Technical Level: General Audience
Track: Analytics , Customer Data Management, Unified Customer Experience, Customer Acquisition
Presentation Style: Thought Leadership
Audience: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Audience Strategist, Web Marketer, Marketing Practitioner, Marketing Analyst, Marketing Operations , Data Practitioner, Email Manager, Marketing Technologist, Social Strategist, Business Development Representative, Team Leader
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