Lean Teams, Big Growth: Best Practices for Experience Platform Investments

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Speakers

  • Anne Sharp

    Anne Sharp

    Director, Expert Solutions Consulting, Adobe Experience Platform, Adobe

  • Andrew Church

    Andrew Church

    Digital Marketing Experience Director, Wegmans Food Markets

  • Lee-Ann Buckley

    Lee-Ann Buckley

    APAC MarTech Strategy and Delivery Manager, Vanguard Australia

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About the Session

Adobe Experience Cloud is often associated with large enterprise implementations, but some enterprises also put the full stack into the hands of small, nimble marketing teams to move fast and drive growth. Discover how the lean but mighty teams at Wegmans and Vanguard can accelerate the deployment and utilization of the full Adobe toolset to drive efficiency and maximize enterprise-wide ROI.

Key takeaways:

  • How companies are using Adobe solutions to develop and gain internal consensus on key metrics across teams
  • Metrics and tools to define “improvement” in digital customer experience and personalization
  • Best practices to help senior leadership break down the silo-legacy mindset 

Industry: Advertising/Publishing, Commerce, Consumer Goods, Financial Services , Media, Entertainment, and Communications, IT Professional Services, Retail, Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Analytics, Customer Data Management, Customer Journey Management , Unified Customer Experience, Customer Acquisition

Presentation Style: Value Realization

Audience: Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Data Scientist, Web Marketer, Operations Professional, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Data Practitioner, Email Manager, IT Professional, Marketing Technologist, Omnichannel Architect

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