Closed captions in English coming soon.
Elevating Experiences: How Air Canada Scales Personalized Journeys
Speakers
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Sr. Field Engineer, Adobe
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Sr. Manager Digital Analytics, Air Canada
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About the Session
Join Marketing technology lead Mohd Asher at Air Canada, and Adobe technical consultant Tanmoy Barua, as they showcase how Air Canada, Canada’s largest airline brand, transforms customer experiences with Adobe Journey Optimizer and Adobe Target. Learn to create personalized, impactful moments at every touchpoint and gain insights to elevate your marketing initiatives and achieve meaningful business outcomes.
Key takeaways:
- Explore real-world examples of how Air Canada scales personalized journeys, reaching millions of customers around the globe
- See how data-driven decision-making, powered by Adobe’s ecosystem of solutions, empowers brands to deliver tailored customer experiences and maximize marketing impact
- Unify data for real-time insights and activate customer engagement with Adobe Journey Optimizer and Adobe Target to outpace competitors, build loyalty, and drive success
Technical Level: General Audience
Track: Customer Journey Management
Presentation Style: Case/Use Study
Audience: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Audience Strategist, Web Marketer, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Commerce Professional, Content Manager, Email Manager, Omnichannel Architect, Social Strategist
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