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Distilling the Content Cocktail: Discover Ingredients That Convert
Speakers
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Sr. Product Manager, Adobe
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Director Data and Analytics, Verizon
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About the Session
When optimizing content for different audiences, how do you choose the right colors, scenes, or tone of voice? Adobe Content Analytics closes the loop on the content supply chain, delivering insights on exactly which content resonates with your audience for optimal conversion. AI and ML models break your content down to its most granular level, eliminating the time and resources needed for manual tagging. Tie content impressions and interactions to individual users to understand how it impacts their journeys. Easily surface which subjects drive engagement and which persuasion strategy converts, and attribute revenue back to individual assets.
Key takeaways:
- Attribute conversion back to individual image assets
- Identify which content attributes are most correlated with conversion
- Focus content personalization on the highest impact opportunities
Technical Level: Intermediate
Track: Analytics
Presentation Style: Tips and Tricks
Audience: Campaign Manager, Digital Analyst, Digital Marketer, Web Marketer, Marketing Analyst, Content Manager
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