Plan, Reach, Measure, Repeat: How Adobe Transforms Customer Acquisition

How do you prove the value of your aqcuisition marketing efforts in terms of driving growth for your business? It’s a question that’s often a challenge for teams involved in this complex operation to answer. Industry pundits have pushed out survey results for years emphasizing the need for brands to receive critical and timely insights into campaign success. This is especially crucial when reviewing budgets associated with acquiring new customers and maximizing first party data strategies.  Brands need access to the right technology that allows them to show the value of their acquisition efforts on the rest of the customer lifecyle. Adobe answers this call with its Customer Acquisition solution, enabling brands to measure campaign efficacy, optimize across multiple granularities, define audience targets collaboratively with partners and publishers for maximum reach, and strategically plan media investments for incremental gains.

Key takeaways:

• Learn how Adobe can help brands assess the true value of their marketing investments across online and offline channels
• Optimize campaigns with accurate, real-time data
• Plan for qualified audience reach and optimal channel mix with industry-leading AI/ML technology.

Industry: Advertising/Publishing, Automotive, Consulting/Agency, Consumer Goods, Financial Services , High Tech, Media, Entertainment, and Communications, Retail, Telecommunications, Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Customer Acquisition

Presentation Style: Thought Leadership

Audience: Advertiser, Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Data Scientist, Marketing Analyst, Business Decision Maker