Identity Twisters: Become an Identity Wrangler Across Devices and Channels

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About the Session

Identity is at the heart of knowing the journey your customer is taking, but how do you ensure that can connect all the data points together for a seamless customer view? They say, “If you feel it, chase it!” So join us to explore innovative approaches that can help unlock the full potential of your customer journey analysis and enable you to wrangle the customer experience. Hear from Wells Fargo how they transformed their analysis through Stitching, a unique Adobe Customer Journey Analytics capability, on their path to achieving the ultimate nirvana of person-based analysis. 

Key takeaways:

  • Identity strategies to help you seamlessly follow the customer journey
  • Measuring your current identity efforts and how shared devices can have an impact
  • How to easily elevate data to the desired identity for person-based analysis in Customer Journey Analytics

Industry: Financial Services

Technical Level: Intermediate

Track: Analytics

Presentation Style: Case/Use Study

Audience: Digital Analyst, Data Practitioner, Omnichannel Architect

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