How Air India’s Digital Transformation Is Driving Business Turnaround

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About the Session

Air India’s Digital & Technology team is on a mission to make Air India the world’s most technologically advanced airline. By integrating Adobe Experience Cloud, the airline delivers personalized, just-in-time notifications and promotions across channels. Discover how these advancements have driven measurable revenue growth, boosted engagement, and streamlined operations, supporting Air India’s vision of exceptional customer journeys.

Key takeaways:

  • How to use Adobe Real-Time CDP to unify customer engagements across devices, delivering real-time insights for smarter decisions
  • How to leverage Real-Time CDP, Adobe Target, and Adobe Campaign to execute personalized campaigns, improve segmentation, and deliver timely communications across channels
  • How to use Adobe Experience Manager to streamline content management and create seamless experiences across web, mobile, and other platforms

Industry: Automotive, Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Customer Data Management, Unified Customer Experience

Presentation Style: Case/Use Study

Audience: Digital Marketer, Marketing Executive, Audience Strategist, Marketing Operations , Business Decision Maker, Marketing Technologist

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