Data Collaboration with Adobe: How Alterra Achieved 30% Conversion Lift with NBCUniversal

Now that first-party data has proven its value and you’ve refined it your CDP, what’s next? With signal loss and growing privacy concerns, brands must find new ways to engage audiences. In this session, learn how strategic data partnerships with publishers, brands, and partners can unlock opportunities for brand building and performance marketing. We’ll showcase how Alterra, 85Sixty, and NBCUniversal used Adobe’s privacy-centric data collaboration solution to drive real business impact.

Key Takeaways:

• Steps Alterra took to achieve a 30% lift in conversions by collaborating with NBCUniversal
• Strategic approaches to data partnerships across brands, publishers, and agencies for maximum impact
• Practical guidance on adopting Real-Time CDP Collaboration to leverage first-party data

Technical Level: General Audience, Beginner, Intermediate, Beginner to Intermediate

Track: Customer Data Management, Customer Acquisition

Presentation Style: Value Realization

Audience: Advertiser, Campaign Manager, Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Marketing Practitioner, Marketing Operations , Data Practitioner, IT Professional, Legal/Privacy Officer, Marketing Technologist