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Adapting to Evolving Challenges in the Media and Advertising Industry

Speakers
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Director Data Commercialization and Strategy, Nine Entertainment
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Principal Strategist - Media, Entertainment & Trust, Adobe
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About the Session
Signal loss, regulatory shifts, and consumer behaviors are just some of the challenges that publishers and advertisers face in today’s evolving media landscape. Learn how Nine Entertainment, one of Australia’s largest media companies, is not only tackling these obstacles but also thriving through them. Discover how Adobe Experience Platform is enabling Nine to underpin its growing digital revenues while allowing brand advertisers to connect their audiences to Nine for improved media activation and suppression.
Key takeaways:
- How Experience Platform can unify and streamline data activation to accelerate audience segmentation and monetization
- Modernizing your tech stack to help deliver growth and meet evolving regulatory and industry challenges
- Future advancements in AI and data governance to unlock new opportunities for partnerships and loyalty
Industry: Advertising/Publishing, Media, Entertainment, and Communications
Technical Level: General Audience
Track: Customer Data Management
Presentation Style: Case/Use Study
Audience: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Audience Strategist, Marketing Practitioner, Business Decision Maker, Data Practitioner
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