Adapting to Evolving Challenges in the Media and Advertising Industry

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Speakers

  • Angelo Sinibaldi

    Angelo Sinibaldi

    Director Data Commercialization and Strategy, Nine Entertainment

  • Ian Dejong

    Ian Dejong

    Principal Strategist - Media, Entertainment & Trust, Adobe

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Session Resources

About the Session

Signal loss, regulatory shifts, and consumer behaviors are just some of the challenges that publishers and advertisers face in today’s evolving media landscape. Learn how Nine Entertainment, one of Australia’s largest media companies, is not only tackling these obstacles but also thriving through them. Discover how Adobe Experience Platform is enabling Nine to underpin its growing digital revenues while allowing brand advertisers to connect their audiences to Nine for improved media activation and suppression.

Key takeaways:

  • How Experience Platform can unify and streamline data activation to accelerate audience segmentation and monetization
  • Modernizing your tech stack to help deliver growth and meet evolving regulatory and industry challenges
  • Future advancements in AI and data governance to unlock new opportunities for partnerships and loyalty

Industry: Advertising/Publishing, Media, Entertainment, and Communications

Technical Level: General Audience

Track: Customer Data Management

Presentation Style: Case/Use Study

Audience: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Audience Strategist, Marketing Practitioner, Business Decision Maker, Data Practitioner

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