Closed captions in English can be accessed in the video player.
Adapting to Evolving Challenges in the Media and Advertising Industry
Speakers
-
Director Data Commercialization and Strategy, Nine Entertainment
-
Principal Strategist - Media, Entertainment & Trust, Adobe
Featured Products
No resources available for this session
Session Resources
Sign in to download session resources
About the Session
Signal loss, regulatory shifts, and consumer behaviors are just some of the challenges that publishers and advertisers face in today’s evolving media landscape. Learn how Nine Entertainment, one of Australia’s largest media companies, is not only tackling these obstacles but also thriving through them. Discover how Adobe Experience Platform is enabling Nine to underpin its growing digital revenues while allowing brand advertisers to connect their audiences to Nine for improved media activation and suppression.
Key takeaways:
- How Experience Platform can unify and streamline data activation to accelerate audience segmentation and monetization
- Modernizing your tech stack to help deliver growth and meet evolving regulatory and industry challenges
- Future advancements in AI and data governance to unlock new opportunities for partnerships and loyalty
Industry: Advertising/Publishing, Media, Entertainment, and Communications
Technical Level: General Audience
Track: Customer Data Management
Presentation Style: Case/Use Study
Audience: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Audience Strategist, Marketing Practitioner, Business Decision Maker, Data Practitioner
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.