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You're in the Driver's Seat: AI in Real-Time CDP, with General Motors

Speakers
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Director, Product Marketing, Adobe Real-Time CDP and Adobe Audience Manager DMP, Adobe
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Head of Product Management - MarTech, General Motors
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About the Session
The way you use AI and machine learning in your marketing practice is far from a nice-to-have — it’s a key to maximizing your results, driving competitive differentiation, and powering personalized customer interactions at scale. Learn how the embedded AI capabilities of Adobe Real-Time CDP help amplify the efforts of your marketing and IT teams and lead to more efficient delivery of winning customer experiences. Empower yourself to leverage the technology at your fingertips to drive progression for your business and your career - You're in the Driver's Seat!
During this session we will highlight:
- The opportunity to leverage AI and machine learning in your audience and activation strategy to improve workflows, deliver great customer experiences, and drive ROI
- How to get started building powerful propensity models with Customer AI that complement your data science teams and help anticipate what your customers are likely to do next
- How to use AI-derived insights about your audiences to inform your segmentation strategy and improve performance across channels
Technical Level: General Audience, Beginner, Intermediate, Beginner to Intermediate
Track: Customer Data Management
Presentation Style: Tips and Tricks
Audience: Advertiser, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Marketing Practitioner, Marketing Analyst, Marketing Operations , Data Practitioner, IT Professional, Legal/Privacy Officer, Marketing Technologist
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