Leveraging Customer Experience Use Cases to Drive Better Business Outcome

Discover a dynamic framework designed to connect your customer experience technology directly to business results. Through real-world examples, learn how to align your technical capabilities to business value through use cases empowered by Adobe Experience Platform applications. Learn a use case mapping process to collaborate effectively with your stakeholders and proactively showcase your value. Get real-world success stories demonstrating the impact of this framework on driving business outcomes.
Key takeaways:

• Use case framework to align your business objectives, customer experiences, and technical capabilities
• A process to foster collaboration across your organization to deliver use case outcomes
• A maturity framework to evolve your current use cases to deliver higher value
• Adobe Experience Platform Product experiences that will help you achieve value faster

Industry: Automotive, Consumer Goods, Financial Services , Healthcare and Life Sciences, Retail, Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Analytics, Customer Data Management, Customer Journey Management , Unified Customer Experience, Customer Acquisition

Presentation Style: Value Realization

Audience: Campaign Manager, IT Executive, Marketing Executive, Data Scientist, Web Marketer, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Data Practitioner, IT Professional, Marketing Technologist, Omnichannel Architect