Closed captions in English can be accessed in the video player.
From Static Campaigns to Personalized Engagement: World Vision’s Evolution
Speakers
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Sr. Product Marketing Manager, Adobe
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Product Manager, Marketing Technology, World Vision Canada
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CIO / VP of Enterprise Technology and Transformation, World Vision Canada
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About the Session
In today’s digital-first world, marketing success hinges on more than just reaching audiences — it’s about creating individualized journeys that inspire action and build trust. CIO Selby Mong and MarTech product owner Stephen Cave reveal how World Vision Canada uses Adobe Journey Optimizer and Real-Time CDP to evolve its approach across email, direct mail, and telemarketing. Discover strategies to transform legacy “batch-and-blast” campaigns into data-driven, personalized journeys.
Key takeaways:
- Empower marketing teams with agile, reusable workflows that accelerate time to launch
- Seamlessly integrate third-party content solutions to enhance email operations
- Cultivate a transformative mindset that replaces outdated practices with customer-centered approaches
Technical Level: General Audience
Track: Customer Journey Management
Presentation Style: Case/Use Study
Audience: Campaign Manager, Developer, Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Marketing Practitioner, Marketing Analyst, Marketing Operations , Content Manager, Data Practitioner, Email Manager, Marketing Technologist, Omnichannel Architect
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