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Skill Exchange: Managing the Unexpected with Real-Time CDP + Journey Optimizer
Speakers
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Adoption Marketing Manager, Adobe
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Product Owner, Adobe Experience Platform, US Bank
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Marketing Technology Director, US Bank
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About the Session
Hindsight is 20/20 during this discussion with Adobe Journey Optimizer and Real-Time CDP experts, David Barnes and Jason Deflorin, as they share their top tips and lessons learned during their implementation. Hear how they were able to successfully launch and manage complex personalization for their Next Best Action program.
Key takeaways:
- Strategies to minimize the unexpected during your implementation
- How to build out and communicate with your support team, including learning from your peers and working with Adobe
- Tips to unlock seamless message delivery with Journey Optimizer alongside Real-Time CDP destinations
Technical Level: Intermediate to Advanced
Track: Customer Journey Management
Presentation Style: Tips and Tricks
Audience: Campaign Manager, Audience Strategist, Marketing Practitioner, Marketing Operations , Email Manager, Marketing Technologist
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