Accelerate Journey Time to Value: How MLB Delivers Game-Day Messaging

Closed captions in English can be accessed in the video player.

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Speakers

  • Daniel Burns

    Daniel Burns

    Sr. Technical Consultant, Adobe

  • Ken Galuski

    Ken Galuski

    Manager Email Marketing & Automation, Major League Baseball

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About the Session

Hear how Major League Baseball (MLB) has embraced and scaled Adobe Journey Optimizer to bring richer digital messages to fans throughout the game. In partnership with Adobe Professional Services, MLB has unlocked a variety of use case templates in Journey Optimizer which serve the needs of the 30 clubs to engage fans for pre-game planning, enhancing in-venue experiences, and post-game next-best actions. This session will provide the tips and tricks to select, stand up, and scale your own use cases.

Key takeaways:

  • How MLB and Adobe Professional Services teamed up to optimize messaging to fans throughout the game-day experience
  • How to identify initial use cases to execute and then utilize Journey Optimizer features to iterate and unlock additional value for your business and your customers
  • Learn best practices that ensure delivery excellence while reducing time to value

Technical Level: General Audience

Track: Customer Journey Management

Presentation Style: Case/Use Study

Audience: Campaign Manager, Digital Marketer, Marketing Executive, Operations Professional, Project/Program Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Email Manager, Marketing Technologist, Omnichannel Architect, People Manager, Team Leader

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