Techcombank’s Lightspeed Leap to Hyper-Personalized Banking in 9 Months

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About the Session

Techcombank, one of Vietnam’s largest commercial banks and a leading financial institution in Asia, recognized that today’s tech-savvy customers expect deeply personalized digital experiences. By adopting an omnichannel, digital-first approach, Techcombank successfully went from 0 to hyper-personalized experiences in just 9 months, delivering scalable, customer-focused experiences. Hear how Techcombank’s mission, “Change Banking, Change Live,” drives its approach to marketing and aligns technology and business operations. 

Key takeaways:

  • Learn how Techcombank achieved hyper-personalization and acquired millions of customers while maximizing monetization
  • Discover how Techcombank became Vietnam’s first bank to deploy the Adobe Experience Cloud suite, setting a record for the fastest implementation across Asia

Industry: Financial Services

Technical Level: General Audience

Track: Customer Data Management, Customer Journey Management , Unified Customer Experience, Customer Acquisition

Presentation Style: Case/Use Study

Audience: Campaign Manager, Developer, IT Executive, Marketing Executive, Audience Strategist, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Data Practitioner, IT Professional, Marketing Technologist, Omnichannel Architect, People Manager, Team Leader

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