Powering Customer Acquisition with AI-Driven Digital Experiences

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Speakers

  • Julie Hoffmann

    Julie Hoffmann

    Global GM Industry Strategy - Travel, Hospitality and Dining, Adobe

  • Scott Strickland

    Scott Strickland

    Chief Commercial Officer (CCO), Wyndham Hotel Group

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About the Session

Explore how leading travel brands excel in customer acquisition, and learn how Wyndham Hotels pioneers digital transformation through personalization at scale. Leveraging Adobe’s AI-driven solutions, Wyndham delivers data-driven, real-time content to enhance guest experiences globally. Discover how cutting-edge AI and automation streamline content scalability, improve operational efficiency, and deliver tailored experiences. Learn how data and technology redefine hospitality, meeting evolving customer expectations while driving sustainable growth.

Key takeaways:

  • How travel brands are improving customer acquisition
  • Wyndham’s innovative use of AI for real-time personalized content
  • Data-driven strategies for enhancing guest experiences and operational efficiency

Industry: Automotive, Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Customer Journey Management , Unified Customer Experience, Customer Acquisition

Presentation Style: Case/Use Study

Audience: Campaign Manager, Digital Marketer, Marketing Executive, Web Marketer, Marketing Practitioner, Marketing Operations , Data Practitioner, Email Manager, Marketing Technologist

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