How Adobe Real-Time CDP and OneTrust Consent & Preferences Connect

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About the Session

Delve into how OneTrust’s Consent & Privacy solutions and Adobe Experience Platform integrate and enforce consent at scale across marketing programs. Neil Tolbert, OneTrust’s VP of Consent Solutions, shares how companies in retail, finance, and healthcare can empower consumers with control over their data while staying compliant with evolving privacy regulations. Learn why over 14,000 customers rely on OneTrust to enhance their marketing efforts and maximize the value of customer data.

Key takeaways:

  • The business cases and ROI of integrating OneTrust consent and privacy technology with Adobe Experience Platform
  • How OneTrust and Adobe Real-Time CDP enforce consumer consent choices at scale
  • Responsibly activating and governing customer data across multiple channels while meeting privacy requirements

Technical Level: General Audience

Track: Customer Data Management, Customer Journey Management , Unified Customer Experience

Presentation Style: Case/Use Study

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