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BON VOYage! The People and Process Behind Marriott’s Successful CDP Journey
Speakers
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Sr. Manager, Product Marketing, Real-Time CDP, Adobe
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Director of Audience Platforms, Marriott
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About the Session
Customer Data Platforms are an essential enabler to an audience-led, enterprise-scale marketing strategy. Behind the customer experience leaders who set forth the vision of what’s possible, teams on the ground often battle a reality of organizational siloes and communication gaps to bring that vision to life. Hear how Marriott is tackling these challenges to support cross-functional collaboration in their organization and create omnichannel experiences for their customers at speed and scale.
Key takeaways:
- Identify and action on a Center of Excellence model that’s right for your customer data platform investment
- Pinpoint the roles and skills that your organization will need to enable your customer data platform use cases
- Learn how to build a culture of collaboration, that breaks down silos while moving the business forward
Technical Level: General Audience, Beginner, Beginner to Intermediate
Track: Customer Data Management
Presentation Style: Thought Leadership
Audience: Advertiser, Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Project/Program Manager, Marketing Practitioner, Marketing Operations , Business Decision Maker, Data Practitioner, IT Professional, Legal/Privacy Officer, Marketing Technologist, People Manager, Team Leader
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