Transform Your B2B Marketing with Adobe Real-Time CDP

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About the Session

Vanguard implemented Adobe Real-Time Customer Data Platform for its two B2B marketing organizations: Financial Advisor Services and Institutional Investor Group. Both teams wanted to enable better client conversations and support growth strategies by synthesizing customer data, improving audience segmentation, and enabling personalization.

Join us to hear Vanguard’s story, spanning organization-specific use cases, tips and tricks, pitfalls to avoid, the value realized to date, and more. We will also discuss the roles and working relationships between Adobe Real-Time CDP and other B2B GTM technologies including Adobe Marketo Engage and other emerging tools and techniques that are transforming B2B marketing today.

Key takeaways:

  • Better targeting strategies enabled by a B2B-capable CDP
  • People, process, and technology considerations to ensure implementation success
  • How to activate your audiences across multiple marketing channels • What’s next given fast-evolving B2B GTM technologies

Technical Level: General Audience, Beginner, Intermediate, Beginner to Intermediate

Track: Customer Data Management

Presentation Style: Case/Use Study

Audience: Advertiser, Campaign Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Marketing Practitioner, Marketing Analyst, Business Decision Maker, Data Practitioner, Legal/Privacy Officer, Marketing Technologist, Business Development Representative

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