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From Online to On-Ground: HDFC Bank’s Blueprint for a Phygital Future
Speakers
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Group Head, CMO, Head-Direct to Consumer Business, HDFC Bank
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About the Session
HDFC Bank, one of India’s leading financial institutions, is transforming customer experience through its innovative XpressWay platform — an evolution from direct-to-consumer thinking to a journey of empowerment for its 100,000 field staff in over 8,000 branches. Leveraging Adobe Real-Time CDP, Adobe Analytics, and Adobe Experience Manager, XpressWay delivers hyper-personalized experiences by integrating customer insights into every interaction across digital, physical, and staff.
Key takeaways:
- Discover how XpressWay pushes the boundaries of MarTech and applies it to growth hacking
- Understand how seamless, digital-form journeys and API integrations enable complete end-to-end transactions, whether self-service or assisted
- Learn how Adobe-powered insights empower in-branch employees to provide tailored recommendations, bridging digital and physical banking experiences
Industry: Automotive, Financial Services
Technical Level: General Audience
Track: Analytics, Customer Data Management, Unified Customer Experience
Presentation Style: Case/Use Study
Audience: Developer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Operations Professional, Project/Program Manager, Marketing Practitioner, Marketing Analyst, Business Decision Maker, Data Practitioner, IT Professional, Marketing Technologist, Omnichannel Architect
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