Powering Growth in Hospitality Through Creativity and Marketing Innovation

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Speakers

  • Giana Zelaya

    Giana Zelaya

    Executive Director, Marketing Technology Product, MGM Resorts

  • Sujit Menon

    Sujit Menon

    Regional Leader, Cognizant

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About the Session

In the fast-evolving world of hospitality and entertainment, delivering unforgettable guest experiences is key to staying ahead. But in an increasingly digital world, the challenge now is creating seamless, data-driven, and immersive experiences that captivate guests at every touchpoint. In this session we'll showcase how cutting-edge tools like Adobe Campaign, Adobe Analytics, and Adobe Mix Modeler are revolutionizing guest engagement and driving brand loyalty.

Key takeaways:

  • How Adobe Experience Cloud empowers hospitality brands to harness the full potential of AI-driven personalization, omnichannel marketing, and real-time guest insights
  • How Adobe and Cognizant Moment helped hospitality brands elevate their marketing strategy and unlock new opportunities for growth

By clicking add to schedule, I agree the Adobe family of companies may share my information with Cognizant to contact me about this session.

Industry: Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Customer Data Management, Customer Journey Management , Unified Customer Experience

Presentation Style: Case/Use Study

Audience: Campaign Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Data Scientist, Web Marketer, Operations Professional, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Commerce Professional, Content Manager, Data Practitioner, Email Manager, IT Professional, Legal/Privacy Officer, Marketing Technologist, Omnichannel Architect, Team Leader

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