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Martech Guide to Building a Foundation of Trust
Speakers
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Director of Product Management, Adobe
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Portfolio Marketing Leader, PwC
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About the Session
Let’s face it — navigating through the landscape of fragmented regulation can create friction across internal teams and loss of consumer trust. Rise above the noise by creating a solid people, process, and technology practice rooted in principles that honor consumer privacy across channels. Hear from industry experts on a martech toolkit grounded on building a first-party data strategy with governance, privacy, and security at the forefront.
Key takeaways:
- How your Adobe Real-Time CDP practice can be your opportunity to build trust across IT and marketing
- Creating efficiencies by future-proofing processes to honor data usage policies
- Delivering exceptional experiences rooted in consumer trust
Technical Level: General Audience, Beginner, Intermediate, Beginner to Intermediate
Track: Customer Data Management
Presentation Style: Tips and Tricks
Audience: Advertiser, Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Operations Professional, Marketing Practitioner, Marketing Analyst, Business Decision Maker, Data Practitioner, IT Professional, Legal/Privacy Officer, Marketing Technologist
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