Deploy, Run, and Operate Adobe Experience Platform at Scale

Unlock the potential of Adobe Experience Platform and applications to drive business and operational wins with real-world strategies and actionable insights. Whether you’re a new or seasoned builder or operator, explore ways to implement, manage, and scale activation goals confidently. Learn to identify achievable use cases aligned to business priorities, master best practices for efficient workflows, and avoid pitfalls that hinder success. Using a real-world activation use case, learn to ensure precision, timeliness, and impact, whether activating audiences with Real-Time Customer Data Platform or orchestrating journeys with Adobe Journey Optimizer. 

Key takeaways: 

• Define KPIs and prioritize achievable use cases to build confidence
• Apply strategies for data modeling, ingestion, audience setup, and workflows while avoiding anti-patterns
• Handle run and operate with monitoring, testing, and issue management strategies

Industry: Commerce, Consumer Goods, Financial Services , Healthcare and Life Sciences, Media, Entertainment, and Communications, IT Professional Services, Retail, Telecommunications, Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Analytics, Customer Data Management, Customer Journey Management , Unified Customer Experience, Customer Acquisition

Presentation Style: Value Realization

Audience: Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Data Scientist, Operations Professional, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Data Practitioner, Email Manager, Marketing Technologist, Omnichannel Architect, Social Strategist, Team Leader