Ctrl + Alt + Shift: Evolving to Customer Journey Analytics

ON DEMAND

Closed captions in English coming soon.

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About the Session

Adobe Customer Journey Analytics has the power to take analytics teams and their business stakeholders beyond the modern era with powerful data management and cross-channel capabilities to answer data questions and generate insights. However, managing organization-wide change to get the most out of new tools can be overwhelming and filled with uncertainty. Learn how to balance change management with practical tips to smoothly navigate evolutionary change.

Key takeaways:

  • Best practices that your Analytics Center of Excellence can apply in evolving to Customer Journey Analytics
  • Tools that Adobe provides to ease the transition, including an in-depth look at the new dynamic checklist, the Component Migration UI, and Customer Journey Analytics APIs
  • Creating a to-do list that’s tailored to your organization’s unique needs

Technical Level: General Audience

Track: Analytics

Presentation Style: Value Realization

Audience: Digital Analyst, IT Executive, Marketing Executive, Business Decision Maker, Data Practitioner, Marketing Technologist, Omnichannel Architect, People Manager, Team Leader

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