Project Perfect Context

All great customer experiences are anchored in comprehensive data insights, but brands often have blind spots when it comes to factors in the macro environment. Project Perfect Context can help teams better understand their customers through deep data analysis, powered by an AI agent. It pulls external data -- like competitive intelligence, economic data, cost of goods sold (CoGS), press release details and more -- into Customer Journey Analytics (CJA) in Adobe Experience Platform (AEP) - merging it with first-party behavioral data. Analysts can then use a conversational AI agent to further analyze and explain the merged data, providing comprehensive insights on the broader context driving customer behavior. With these insights, a brand can create customer experiences that are more relevant and compelling.