[Narrator] Please welcome your host for Sneaks tonight, Eric Matisoff. [Music] [Eric Matisoff] It's Sneaks time.
It's time to highlight all the incredible innovations that we've been building in the labs at Adobe. My name is Eric Matisoff, I am so thrilled to be here. And I couldn't be more excited to introduce our co-host for this evening. This guy is so funny. He's one of the funniest actors in Hollywood. He's a great stand-up comedian. And you know what? I bet he's the only licensed position with the Hollywood Walk of Fame star. I'll bet you up. So, before we introduce him, I have to tell you, this guy has so many incredible accolades. I've been trying to think what is my absolute favorite. And I'll tell you right now. So in his big break, one of the most iconic Vegas movies of all time. You know the one, his very first scene. You know what he does? He pops up the trunk of a car completely naked. I mean, what's up with that? What an introduction to the world. And I'm thrilled to introduce him to Adobe Summit Sneaks. Ladies and gentlemen, a hopefully fully clothed, Ken Jeong. [Music] Oh, no! Here he goes. Welcome to Sneaks. [Ken Jeong] Thank you very much. Thank you for having me Adobe. How are you doing tonight? [Applause] You had a good week? [Eric Matisoff] Oh, yeah. [Ken Jeong] All right. [Eric Matisoff] So we have a superb program for you. And you know what? You know what Sneaks is all about? It's all about innovation. [Ken Jeong] Yes. [Eric Matisoff] So we started with hundreds of ideas, and we picked the absolute best, most exciting, most inspiring, most innovative ideas for you tonight. [Ken Jeong] I am honored, as Mr. Chow would say. [Eric Matisoff] Yes. [Ken Jeong] You do that laugh much better than me, that's great. So we're going to need your help this evening. So we're going to need you to be involved, we're going to have you present. [Ken Jeong] I'm a f****** doctor, dude, I know what I'm doing. [Eric Matisoff] There you go. [Ken Jeong] Jesus Christ, Eric. How about coming in on that bellhop? Give it up for that? Fancy. [Eric Matisoff] We tried to get one. [Ken Jeong] Stolen for the Venetian. [Eric Matisoff] So for our first Sneak. I'm hoping that we can actually play with it together. Are you game? [Ken Jeong] Yes, sir. [Eric Matisoff] Come on over, let's do it. [Ken Jeong] Let's do this. [Eric Matisoff] So this first Sneak actually uses some of our brand-new Creative Cloud Generative AI technology. And it starts with a sketch. Are you a good sketch artist? [Ken Jeong] No, I'm not. [Eric Matisoff] Me neither. I'm on the analytic side of the business. So what we can do is actually... [Ken Jeong] Let me put on my smart glasses here for a second. [Eric Matisoff] There you go. [Ken Jeong] I'm a genius now, great. [Eric Matisoff] The whole concept is we start with a sketch and using generative AI technology powered by Adobe Firefly, we instantly turn it into an image. So do you want to start with a flower vase, some ice cream, or maybe even a pet? So we've got a pet here. [Ken Jeong] I'll start with the pet. [Eric Matisoff] Pet? So we'll pop open our pet here and watch how fast this works. As soon as I stretch it out, so it's a little bigger, We got a butterfly and we've got a nice, friendly dog, isn't that cool? [Ken Jeong] That's incredible, wow, look at that. [Eric Matisoff] Now, if we want to have even more fun with it, we can draw on it or erase things, maybe we want to get rid of, I don't know, this, like extra little... [Ken Jeong] You don't want to get rid of that. The strands, those split ends are horrible. [Eric Matisoff] And let's see what it does instantly. Bada bing bada boom. Changed a little bit. [Ken Jeong] Nothing at all, that's great. [Eric Matisoff] There we go. [Ken Jeong] Jesus Christ, great job Adobe. Great job. [Eric Matisoff] He's clean, he just got a haircut. [Ken Jeong] There he is, okay. Barber shop Adobe-style. [Eric Matisoff] Maybe we want to add something to it as well. So maybe we could, I don't know, put like a little hair style thing in here. [Ken Jeong] Oh, that's a great hairstyle, Eric. Looks literally like s***. Amazing. Love it. [Eric Matisoff] You know what, it's a bow. [Ken Jeong] Oh, it's a bow! Oh s***, great job, Adobe. [Eric Matisoff] If you're going to talk so much trash, why don't you have a little fun? [Ken Jeong] With pleasure, I am an amazing artist. All right. [Eric Matisoff] What do you got, erase? [Ken Jeong] How do you erase? [Eric Matisoff] Just moving on up here and erase whenever you need to. [Ken Jeong] Okay. Is that? No. You know what I'm going to do? Can I just draw another dog? [Eric Matisoff] I guess you can. [Ken Jeong] Look at this s***. [Eric Matisoff] Let's see a Ken Jeong dog. [Ken Jeong] A Ken Jeong dog. Look at that. Calm down, Adobe. I'm not done yet, a******. Jesus! Hold on, let's see. [Eric Matisoff] What do we got? [Ken Jeong] Look at that. Not a f***. It's not a f****** duck! What, you bring me out here to Vegas to embarrass me, Adobe? I'm a f****** star. [Eric Matisoff] I thought you said you weren't a very good sketch artist. [Ken Jeong] I'm a little drunk, I won't lie to you, a little drunk. A little drunk right now. [Eric Matisoff] Nice. [Ken Jeong] What the f*** is that, Adobe? That's like the Last of Us fungus or something. [Eric Matisoff] So click down here. [Ken Jeong] Jesus! Can you f******? It's f****** Snoopy, Adobe! [Eric Matisoff] Watch this. [Ken Jeong] What is this? [Eric Matisoff] This is going to be a dog. [Ken Jeong] It's a dog, a******. a****** Oh, it's great! [Eric Matisoff] Now it's listening. We just had to get a little bit, we have to drop it out. [Ken Jeong] No, no, no. Let's get rid of the a******. Let's get rid of the a******. Guys, I am so sorry. [Eric Matisoff] There we go. [Ken Jeong] My lawyers will apologize for putting an a****** face on the dog. This is beautiful. [Eric Matisoff] Now this is a dog by Ken Jeong. [Ken Jeong] I'm going to name it Eric. This is so good. [Eric Matisoff] As long is as just a dog. Awesome. [Ken Jeong] The b********'s name is Ken, so it's fine. [Eric Matisoff] Okay. That makes sense. [Ken Jeong] Fair enough. [Eric Matisoff] So that in essence. [Ken Jeong] It changed it from a Snoopy to the most beautiful dog I've ever seen, Eric [Eric Matisoff] It's brand safe. So we want to make sure it's a dog that we're happy with. [Ken Jeong] And it's in a meadow. It's like, yes. [Eric Matisoff] Maybe we can add a sun. We could play with this for hours, but we've got seven incredible technologies. [Ken Jeong] No, I just want to do this, f*** those other guys. [Eric Matisoff] I'll go sit down. [Ken Jeong] Amazing. I want to draw a meadow. I want to draw a dream of mine. [Eric Matisoff] I love it. [Ken Jeong] Yes, great. [Eric Matisoff] What do you think? [Ken Jeong] I think I'm done. I am done. I mean, I'm talking about my career. [Eric Matisoff] Ken Jeong, ladies and gentlemen. [Ken Jeong] Thank you, thank you guys. [Eric Matisoff] Let's take a seat and have a little more fun. [Ken Jeong] Don't tell me what to do. Okay, I will, all right. Very good. [Eric Matisoff] So, like I said, and as you just saw, the tech is brand-new. None of this tech has been even added to our roadmaps yet. [Ken Jeong] It's not been seen by anybody, this is literally a sneak. [Eric Matisoff] That was the very first dog a****** that anyone has ever seen at Sneaks. [Ken Jeong] In Vegas. [Eric Matisoff] So, I'll tell you what, I'm super excited to be here. Our presenters are super excited to be here. And the technologies that we show, the more excited that we can get our audience for, the closer they'll be to roadmap. Do you think you can pump up this crowd? [Ken Jeong] Yes, I can, come on, let's get high. [Eric Matisoff] Let's go! [Ken Jeong] Let's get high! Come on. [Applause] [Eric Matisoff] That is what I'm talking about. [Ken Jeong] That's how you do it, man. [Eric Matisoff] Thank you, I've so much to learn. [Ken Jeong] It's okay, it's okay. [Eric Matisoff] So the other thing to point out is our presenters today are not polished presenters. [Ken Jeong] I thought you said presenters today are not college graduates. I thought you said that. [Eric Matisoff] I think they graduated from college. [Ken Jeong] We have the finest GEDs Adobe has to offer. It's great. [Eric Matisoff] They're actually engineers, they are research scientists, product managers, UX designers. And you know what, they've only rehearsed by themselves to show technology that is brand-new. So if something breaks, if something goes crazy, we're going to need your help and your help to get them excited. [Ken Jeong] Oh, yes, absolutely. This is a supportive, safe environment from a celebrity who doesn't care.
[Eric Matisoff] That's exactly why we have you here. To not care at all. [Ken Jeong] Exactly, I don't care at all. Where's my f****** check.
[Eric Matisoff] Well, great.
So let's get started, what do you say? [Ken Jeong] Yes, absolutely. [Eric Matisoff] So the first Sneak that we have for you dives into the world of mobile phone apps. I don't know about you, but I'm obsessed with so many apps on my phone. [Ken Jeong] Yes, I have many apps on my phone. [Eric Matisoff] And I can't get enough of them. But our product managers and our engineers that are in the audience here, they spend a lot of time and effort building them, keeping track of all the different screens and offers and messages. So to solve that, we have a new technology, and we have Elliot here who had a fun night last night.
[Ken Jeong] Elliot. Look at him! [Eric Matisoff] Bon soir, Elliot! [Elliot Puzenat] Yo, yo, everybody. [Ken Jeong] Oh, what is that? [Elliot Puzenat] Hey Ken, nice to meet you. [Ken Jeong] Nice to meet you. [Elliot Puzenat] Good to be here. [Ken Jeong] Nice to see you, Stu. [Elliot Puzenat] I don't really look like that, man. So I had a crazy night yesterday. So basically, I'm presenting Project Panorama, which is patent pending. We went, I would say hard yesterday night to celebrate. And I woke up like this this morning, So I guess it's a little Vegas souvenir, right? Look at this like. [Ken Jeong] Is that the Adobe logo tattooed on your face. [Elliot Puzenat] I don't remember, man. I think I went corporate here. [Ken Jeong] They'll do anything in jail. [Elliot Puzenat] Maybe I can get it erased or something. Awesome. Anyway, I still have a job to do now, right? - [Eric Matisoff] Yes, you do. - [Elliot Puzenat] I need to launch that in Apple first for our travel app. Today, apps are packed with different pages, button and user interaction and figuring out where to place the right message or experience often feels like guesswork. I'm using Adobe Journey Optimizer to set this up, but I need to know the exact screen name or action to target and without technical insight that can be tricky. That is exactly where Project Panorama comes in. What you're seeing here is the map of our Travel app. This is a completely new way of understanding how your app is structured. Now I'm able to see every page and how they connect. Just like a blueprint. Well, I need to update that map because I don't see our new offers page. And this is where I want my in-app message to be triggered from. So let me grab my phone real quick. And I'm going to start a new session by scanning this QR code. Well, first... Yes, that's real. That's the real deal. [Ken Jeong] All right. [Elliot Puzenat] Let me start like a new session as I mentioned. So the phone can connect to Project Panorama. [Ken Jeong] It's 3435 for Elliot. [Elliot Puzenat] Yes, everybody knows my code right now. [Ken Jeong] Tuck it in Adobe. [Elliot Puzenat] That's just great. [Eric Matisoff] Yes. [Elliot Puzenat] We are connected. So watch this because this is pretty cool. Now as I tap the Offers tab on my phone the map in Project Panorama updates in real-time. I mean come on. That's magical, right? [Eric Matisoff] Yes. [Ken Jeong] Wow. Great. [Elliot Puzenat] All right. My in-app message is giving 20% off extra on one of these offers, so we'll see. We do have Vegas wedding, I'm not interested about that. Tattoo removal clinic. I mean, that got to be it. I can look at that, like, it looks legit. Professional tattoo removal. Yes. - [Ken Jeong] Oh! - [Elliot Puzenat] Yes. [Ken Jeong] Oh yes, it looks professional. It's got three colors on it. It's great. [Elliot Puzenat] So now I'm going to drill in the review page just to add multi-screen in and as I'm clicking there you will see every page, like the map is updating on its own and every step page is actually placing correctly on the map. So I do have Offers, Offers/Details and our Offers/Reviews and that's crazy. That was cool, but it's not just about navigation. It's about action. And by clicking that + button right there, now I can see all the available triggers for that page that will allow me to bring in a new experience. And this is exactly what we want to do, Ken. We want to select that VIP Offer button here, which is actually that one. Hit Create and basically it will bring my in-app message to the application. So let's see if that worked. I don't know if we can show the phone on the screen - [Ken Jeong] All right. - [Elliot Puzenat] Thank you. - [Elliot Puzenat] It's perfect. - [Ken Jeong] It's mentioning my wife, and I appreciate that. Her last name's Ho. [Elliot Puzenat] So now I'm going to hit that VIP Offers button right there again. And if the tech team wasn't too crazy yesterday that should have worked. So let's see. Yes, it worked. An extra 20% off the tattoo removal clinic. I mean, can you think about anybody here that could leverage that deal? [Ken Jeong] I know someone. - [Eric Matisoff] I've got nobody. - [Elliot Puzenat] That's fine. [Eric Matisoff] I think it looks great. [Elliot Puzenat] All right. [Ken Jeong] I think it looks amazing. I think you should show them this at home. [Elliot Puzenat] We'll talk afterward. But I'll still remember the code. That was cool. Now, let's dive deeper. If I click that Show Experience option here, now, all the in-app message I've created lights up on the map, giving me a complete better view of all my experiences. And if I select one, some details like the Target Audience trigger and some performance metric pop up. And with another click, the map transform into a live traffic report of our app. I mean, look at those glowing connection dots. [Applause] [Elliot Puzenat] They show exactly how user flow from one page to the next, giving us clear visual insight into user behavior. Well, I think that's pretty great. This is a game changer, guys. I mean, now I'm able to see when a user engagement drops off and adjust my strategy on the fly. It's just like a clear diagnosis. Doctor Jeong, how is that for a prescription for success? [Ken Jeong] Huh? [Elliot Puzenat] How is that for a prescription for success? [Ken Jeong] I gave you three refills. I do.
[Elliot Puzenat] That was nice, guys. So I hope you had fun. Just like last night left me with a tattoo I will never forget, maybe, we'll see that, I hope Project Panorama will leave you with a crystal-clear insights and a winning strategy for the future. If you like what you saw, you can vote for us on social media, #ProjectPanorama. Merci, Las Vegas. [Ken Jeong] Give it up for Elliot. That was amazing. [Applause] [Eric Matisoff] Merci Elliot. [Ken Jeong] Yes, as they say in French. Thanks a lot, bro. [Elliot Puzenat] Thanks a lot, bro, as they say in French. - [Elliot Puzenat] Bye. - [Ken Jeong] Yes. [Ken Jeong] Give it up. That was great. [Eric Matisoff] Wow. [Ken Jeong] This is streamline and the main team. [Applause] [Ken Jeong] Well done. [Eric Matisoff] So you just saw how data is really important to us. And across everyone in this audience, we all use data to influence decisions in our everyday lives. [Ken Jeong] Yes. [Eric Matisoff] But a lot of that data is tied to actions is what buttons are people clicking, what marketing campaigns are affecting orders, all of that fun stuff. And we thought, what if we were to expand the set of data that we have to include external data from other systems? You're following me? [Ken Jeong] External data like from another source, like a hard drive or another source of share? [Eric Matisoff] A hard drive, or it could be weather data, all sorts of fun things. [Ken Jeong] Okay. [Eric Matisoff] And so with all of that in mind, we thought, let's answer that question. Let's figure out what all this extra data beyond just what people are up to, can help influence the proceedings. [Ken Jeong] How to harness extra data. [Eric Matisoff] You got it. [Ken Jeong] Okay. [Eric Matisoff] And to do that, we have Ben Gaines here who's going to show Project Perfect Context. Ben, show me what you got. [Ken Jeong] Hey, Ben. [Ben Gaines] All right. [Ken Jeong] Look at you. Wow! I love your shirt. [Ben Gaines] Thank you for noticing. I wasn't sure anyone was going to notice. Thank you. [Ken Jeong] From Elliott's tattoo to Ben's shirt - [Ken Jeong] Amazing. -[Ben Gaines] That's right. [Ken Jeong] You're going to hear from my lawyers. [Ben Gaines] I'm going to take that chance. We've got many lawyers out here. Hopefully we're going to be okay. [Ken Jeong] Okay. [Ben Gaines] All right, bro. [Ben Gaines] Hey, Adobe Summit. You've heard a lot about data so far this week because data is at the heart of everything that we do. But what about the data that we don't have in Adobe Experience Platform today? What about that real world business context? Super important and effects buying decisions a lot. Let me show you exactly what I mean. Ken, how did you decide when and where to take your last vacation? [Ken Jeong] Well, I'm an idiot. My wife just told me where to go, but I don't know. I don't know if it can harness the Ho. Yes, that's her last name into a hard drive. But I'm all ears, Ben. Harness the Ho.
That's her last name, boy. [Ben Gaines] That's a good project name. We should rebrand this. [Ken Jeong] Yes, we should rebrand to Harness the Ho. I get 80%. [Ben Gaines] So it wasn't just a creative and a placement. There was more that went into that decision. And what if you had that insight available in Adobe Experience Platform and integrated into the Data Insights Agent so that you could get answers to questions that expand beyond the data that you're collecting directly from your brand experience. That's Project Perfect Context. So for this example, I'm going to be a marketer with Luma Airlines. And we've got this campaign that we're running in Adobe Journey Optimizer for a route from Philadelphia to Grand Cayman. It's a very profitable route. We have a lot of inventory. So we want people to book this flight. So, I've got this campaign running. I'm going to come in to AI Assistant and I'm going to ask, how is this campaign performing? And it's going to go query Customer Journey Analytics through the Data Insights Agent and bring me back an answer right in line in AI Assistant. That's already super cool. But my campaign is underperforming, which is not super cool. So I want to take a look at the data that I've got. I can bring in Analysis Workspace right into this experience, and I can see what I've got here.
And what I've got is a lot more data that tells me what happened, but doesn't give me any clues as to why, what might have been going on in the world that could cause that campaign not to resonate as much as I would like. So I'm going to go back to AI Assistant and ask it to explain why.
And when I do that, I meet Project Perfect Context.
Project Perfect Context with just a few clicks, is going to let me connect to external data sources that describe the world around my brand. I can bring in competitor intelligence. I can bring in world economic data, macroeconomic data, weather data - super important, of course, for airlines - Adobe Digital Price Index I can bring in social media data. And with just those few clicks, those are going to be added to my data sets. But that's not all. I can also bring in data that's internal to my company. So I've got here some jet fuel prices, my product release calendar. These are right here on my desktop. I can drag those in. I can connect to code repositories, my bug tracking system, all of that can be brought in right into the Data Insights Agent in Adobe Experience Platform and Customer Journey Analytics. So I've got all of this data now. It's ready to go, I'm going to hit Save. And now that has become part of this model. And now when I interact with the Data Insights Agent anywhere in Adobe Experience Platform, I've got this context. Now, before I ask it to give me an actual answer, let's take some guesses. What real world factors might have been going on that would have kept people from wanting to go from Philadelphia to Grand Cayman last night? [Ken Jeong] Weather, right? [Ben Gaines] Weather's always a problem. Yes. Eric, you have any thoughts? [Eric Matisoff] You know, there was a pretty big game last month where the Philadelphia Eagles did quite well, and maybe we didn't it. - [Ken Jeong] Ah! - [Eric Matisoff] Yes! Fly Eagles, fly. [Ben Gaines] Eric never misses an opportunity.
Never never misses an opportunity. Yes, and maybe people had used all of their money to bail their friends and family out of local Philadelphia jail. That's... you know. [Ken Jeong] Hey, don't worry about it, I'll take care of it, Eric, don't worry. [Ben Gaines] Yes, all right. Thank you, Ken. Let's ask the agent again. We're going to retry the request, and this time, we get real insight that's going to be super powerful. So it came up with three possible causes that could have affected customer decisions here. Competitor intelligence. So there was a competitor airline that was running a similar campaign for the same route but undercutting me on price. That's going to of course take some people away. Unemployment was up in this data set. So people are going to be less likely to take these leisure trips to Grand Cayman. And we had a bug in our Android app in the booking flow. So some people who wanted to book with us weren't able to do so. All of these are great reasons and this isn't all. I can add this to my Analysis Workspace project so that from now on, whenever I come back to this view, this context is a part of my reporting. I can always remember what was going on that affected that campaign. My colleagues can come in and access this. Anyone who's ever worked with data knows how powerful this is. To have that business context surrounding the data that you're collecting in Adobe Experience Platform. The last thing I'm going to do is go back to Adobe Journey Optimizer, and I'm going to take a recommendation from Project Perfect Context and change my campaign. So now I'm going to run it on a route from Philadelphia to Aruba, that that competitor doesn't serve. They just don't fly that route. So they can't undercut me on price there. Next month is going to look a whole lot better thanks to Project Perfect Context. Thank you. [Eric Matisoff] Awesome. [Ken Jeong] Wow! [Applause] [Ken Jeong] The perfect Sneak for the Perfect Context for the perfect shirt. Ben, you're perfect, well done my friend. [Ben Gaines] I will never forget being called Perfect by Ken Jeong. [Ken Jeong] Yes thank you, thank you. And please don't look me in the eye ever again. Thank you so much.
[Eric Matisoff] So now that you know how much we love data. You need to understand a little bit of what we do next. So you saw Ben was analyzing and digging into the data. The next thing that we do with all that data is present it. [Ken Jeong] Yes. [Eric Matisoff] So presenting it is something that we call data storytelling. Do we have any data storytellers in the audience? Where we at? We got a few. [Ken Jeong] Where are my DSs at m************!
[Eric Matisoff] Data storytelling is one of the hardest things for an analyst to learn, because we love data, but presenting is a little harder. [Ken Jeong] Very much so, yes. [Eric Matisoff] Yes. So thankfully we have our next Sneak Project Slide Wow, which helps with exactly that. Jane, let's see your Sneak. [Jane Hoffswell] Thanks, Eric. [Ken Jeong] Hi! [Jane Hoffswell] Let's talk about data. Data analysis often starts with a question like what is the best flavor of ice cream? What do you think, Ken? What's your favorite? [Ken Jeong] Strawberry, Jane. Strawberry. [Jane Hoffswell] Strawberry's a great choice, very classic. For me though, cookie dough, all the way. [Ken Jeong] Okay. [Jane Hoffswell] But imagine we're trying to help Eric actually decide on a flavor for an upcoming ad campaign. I think he's going to want more than two personal opinions to make such a crucial... [Ken Jeong] He's a very dumb man, he just wants strawberry, Jane. Strawberry. [Jane Hoffswell] Okay, let's see. But let's dig in. I have some data here we can look at to really help with this decision. So let's start by taking a look at the flavors we have to work with. There're a lot of them. But cookie dough's coming out on top with the most customer reviews. Is it really the best? Let's take a look at the average rating instead. Now we're seeing a slightly different picture, and we actually see that Honey Salted Caramel comes out on top. Now with a little bit more time, we can do a really thorough analysis of this data, and really answer any questions that Eric and the marketing team might have. But showing them something like this might be a little bit daunting. And so we need to think about a different way to actually present and explain this data. And that's where presentations often come into play. And thankfully we now have Project Slide Wow here to help. I can simply click on this button and we're going to create a presentation directly from Customer Journey Analytics. [Ken Jeong] Nice. [Jane Hoffswell] So what we're going to do is start by choosing a template. We can choose between an ice cream shop, Vegas theme or a modern neon. What do you think, Ken? [Ken Jeong] I want Vegas theme, Jane. Vegas theme, please. [Jane Hoffswell] Vegas theme, let's do it. And then what we want to look at is, what is the best flavor of ice cream? And since you're so convinced it's strawberry, let's compare to strawberry. [Ken Jeong] Thank you. [Jane Hoffswell] And then we're just going to go ahead and click Export. And it's going to analyze our project, generate relevant insights, and organize them into project slides completely automatically. Look at that. They are ready to go.
[Jane Hoffswell] Here they are. [Eric Matisoff] All right. [Ken Jeong] Look at that, yes. Great movie I love it. [Jane Hoffswell] Click of a button, We've got ten awesome slides to really dig into this data. And so it starts with a project overview. And so we can see things like there're 123 flavors in this data set. The overall average is 4.2, and it's covering 18,000 customer reviews. [Eric Matisoff] Wow. [Jane Hoffswell] Now when we actually get into the data, and what we want to talk about, we don't want to show you all 123 flavors. That would be a lot for a presentation slide. And so what we've done is actually automatically filtered the data to focus on just the most important insights. So we took out 110 values to show you really that Honey Salted Caramel Almond is coming out on top, which is 2% more than the second highest one, Chocolate and Nuts. Now, when you actually have to give this presentation, you might want a bit more help. And that's why we automatically generate these presenter notes here in PowerPoint to tell you all of those exact values that you want to talk about. Now we can see that cookie dough actually had the largest increase in average rating, surging by 37%, from 3.1 to 4.3. Finally, we're also organizing this content into sections to help you with your narrative. And so we can start with the average rating by flavor. We move on to the number of reviews by flavor. And then we get to the comparison to strawberry. [Ken Jeong] Yes, I love this! I can't wait for this part, guys. Shut the f*** up, I can't wait for this. [Jane Hoffswell] I am... You're actually going to help me with this part, Ken. I want you to come over here. [Ken Jeong] Oh my God. [Jane Hoffswell] And you're going to do this with me. [Ken Jeong] I'm a storyteller, I'm an actor, I'm a doctor, I'm an Instagram model, I do all these things. [Jane Hoffswell] You're going to do great. And so technically, all you have to do is read those presenter notes. If you want to freestyle it, though, like, by all means. [Ken Jeong] Oh, let me get my glasses. Because I can't f****** read. All right. Sorry, Jane, I don't mean to disappoint you. [Jane Hoffswell] No, I think you're going to do great. [Ken Jeong] Okay. I'm a little nervous, what do you want me do it again? I'm so sorry. [Jane Hoffswell] No worries. All you got to do, read these presenter notes, they're up there. Or feel free to just freestyle the data. Are you ready? [Ken Jeong] Nope. Yes. [Jane Hoffswell] Well, we're going to do it. [Ken Jeong] We'll do it anyway. [Jane Hoffswell] I think you're ready. Okay, here we go. [Ken Jeong] There are four strawberry flavors. Strawberry compared to Strawberry Cheesecake, Vanilla Chocolate Strawberry or Natural Strawberry. Strawberry has the highest average rating, correct? So... And... But... I believe... Okay. Strawberry Cheesecake has the most reviews for some reason, accounting for 42% of the total reviews for the four strawberry flavors. Which is odd, because I would think Strawberry would have more, but maybe because the population just knows what strawberry is. Why review something that's the best, am I right? Vanilla Chocolate Strawberry just seems like for people who just have an inability to decide.
Natural strawberries are for celebrities who go to Erewhon and get their ice cream Myself. Strawberry Cheesecake is just... Just weird but, which is why they reviewed it so. But Strawberry has the highest average rating, so you're welcome. [Eric Matisoff] Yes. [Ken Jeong] You're welcome. [Eric Matisoff] That's how you tell a data story. [Ken Jeong] That's how you tell a f****** strawberry story. Right, Jane? [Jane Hoffswell] That was amazing. Thank you so much. [Ken Jeong] Thank you so much. I have no idea what I'm doing. You're a genius. [Jane Hoffswell] Well, I think you did fantastic. Thank you. And let's thank Ken, everybody. That was amazing, right? [Applause] [Ken Jeong] I'd like to thank Adobe. I'd like to thank Jane, Eric and all of you guys. Thank you so much. [Jane Hoffswell] And this actually brings us back to where we all started, the end of the presentation, where we normally would turn to the audience and take questions. And so... [Eric Matisoff] You know, I've actually got a question. [Ken Jeong] Oh, God. [Eric Matisoff] Yes, I know, watch out. So we've been looking at... [Ken Jeong] Project Slide Snore, am I right? Go ahead. [Eric Matisoff] I want to know how the data has changed. So over the past year, how has all that data moved? I want all that context. [Ken Jeong] What are you, Baskin Robbins, asking Jane all these ice cream interrogations? This isn't 60 ice cream minutes, you know what I mean? [Jane Hoffswell] I mean, that is such a good question, honestly. I just don't have that data in front of me. I mean, Ken, you were presenting. Do you happen to know the answer? [Ken Jeong] I didn't even know what he was asking, I wasn't listening. So what was your question? [Eric Matisoff] How has the data changed? [Jane Hoffswell] Well, it's a great question. [Ken Jeong] It's f****** ice cream, Eric. Just have a scoop and eat it, a****** [Eric Matisoff] All right. [Ken Jeong] That's a medical fact.
[Jane Hoffswell] Well, in presentations that can be tricky, but we actually still have Project Slide Wow here to help. So I can simply open it up here in PowerPoint and type in Eric's question, How has the data changed compared to the previous year? [Ken Jeong] That's exactly how he thinks in his brain, by the way. [Eric Matisoff] It is. [Ken Jeong] How has data changed compared to that previous year? My name is Eric. Project Slide Snore. [Eric Matisoff] My brain is a robot.
[Jane Hoffswell] Look at that. It actually just generated three new slides for me to help me answer this question. [Applause] [Ken Jeong] In your face.
[Jane Hoffswell] So we can start to see things like Coffee Chip had the greatest decrease in average rating down 39% compared to the previous period. Didn't even have to do anything. That just totally happened automatically looking at this comparison. [Ken Jeong] There's Cannoli, don't forget it. [Jane Hoffswell] And if you were wondering about Ken's favorite flavor, we actually see that Vanilla Chocolate Strawberry had the greatest decrease in average rating for the strawberry flavors. So now you know. And with that that is Project Slide Wow. Here to help with all of those last minute presentation requests. [Applause] [Ken Jeong] Very good. [Eric Matisoff] Thank you, Jane. [Ken Jeong] - Very good, Jane. [Eric Matisoff] - Excellent job. [Ken Jeong] Great storytelling. I give her a data Oscar for this. You know what I mean? [Eric Matisoff] Yes, new awards coming next year. So, we've talked a lot of data, It's time to shift gears. We want to shift gears to creative brainstorming. [Ken Jeong] No one is more creative than me. And no one has a bigger brain than me. [Eric Matisoff] So at Adobe, we announced a new product called Project Concept. It's an AI-first tool that helps creatives brainstorm and ideate and bring all of their moodboards together to build new campaigns. [Ken Jeong] Awesome. [Eric Matisoff] And as you've seen since data is core to what we do, we thought let's incorporate those data and insights into the whole process. So I'm excited to introduce Sanyam who will present Project Vision Cast. Take it away, Sanyam. [Ken Jeong] Hi, Sanyam. How are you doing, sir. [Sanyam Jain] Hi, everyone.
Let's get started. As an analyst at a fashion brand, I love data insights, but sometimes I struggle to visually communicate my ideas in a creative way. I have noticed certain lifestyle imagery driving higher conversion than others, and I want to share this insight with my creative team as they plan the shoot for our upcoming Spring Box collection to see if we can capitalize on the learnings and use it in the next campaign. Normally, I communicate like this. [Ken Jeong] Oh boy. [Sanyam Jain] But that's not the most consumable format. So, instead of reports and attachments, I'm going to express my findings in a more visual and creative way with Project Vision Cast. Let me just switch, I'm going to upload a 3D render of a bag from the upcoming collection to ideate a hypothesis. I have already copied a search string, I'm going to paste it here.
Let me copy it again and paste it.
I'm going to compare and combine this bag with relevant high-converting lifestyle images from previous 12 months.
The system is going to analyze from campaign performance data to surface a set of product relevant images with proven engagement, click through and conversion rates.
So this is great. We have already found high-converting images. Already much better than what we see in a spreadsheet.
I would like to now imagine what creative direction we can take by incorporating this bag into these images to get our ideas flowing for our photoshoot. So Ken, I want this bag into these images. You are really multi-talented. So I want to know how is your image editing skill? [Ken Jeong] How's my what? I am so sorry. [Sanyam Jain] Image editing skill? [Ken Jeong] My image... Oh God, it's impeccable. It's like incredible. I don't know what the f*** I'm doing, I'm sorry, Sanyam. [Sanyam Jain] I guess that is why you're in that chair and I'm presenting the idea.
I'll select the top four and hit Generate and let the system do its magic. Fortunately for me, Project Vision Cast allows me to participate in data by creative ideation to place my product render in context. And this is what we get. We have this product in the image we have extracted the key attributes and summarized the insights. Now I'd like to share this insight and send it over to Project Concept, an ideation space from where my creative colleagues can now pick it up.
And if I zoom into it a bit, let me do it. And not only create the moodboard, we also create the ideation starters by extracting key attributes from hidden data such as textures, tones, and other things as well.
[Eric Matisoff] Beautiful, it looks great. - [Ken Jeong] That's outstanding, man. [Ken Jeong] That is great. [Sanyam Jain] So our project has unlocked a lot of hidden data, and from my reports I presented it in a lot of creative concepts, my creative team can now do data-backed ideation and they can explore more ideas and images. But that was just one product. We are doing an entire collection, so let's do it for the whole bunch.
I'll go back to my Project Vision Cast surface, and I'm going to do it for several images.
I have uploaded multiple images with a similar search string. Instead of curating the results, I'm going to turn on this automatic mode and let Project Vision Cast run autonomously to generate the results.
[Eric Matisoff] Let's see it work. [Sanyam Jain] I hope so. [Eric Matisoff] I hope so. [Applause] [Ken Jeong] Yes, that's great, I love it. [Sanyam Jain] Project Vision Cast has done all the difficult reporting and visualization work for me. I'll take this result, send it over to Project Concept. And this time around I will get a view of different product sections in different areas. So I can easily visualize how it's coming along. Thanks to Project Vision Cast, I can share my learnings more effectively, learnings more effectively, as well as I can share deep insights and performance data in a way that I don't need to explain my spreadsheets. So this was Project Vison Cast for you. Thank you. [Ken Jeong] Great job. [Eric Matisoff] Awesome, thank you, Sanyam. [Ken Jeong] That is great. [Eric Matisoff] Isn't that cool? [Ken Jeong] No, to synthesize that, to brainstorm, you do moodboards into your campaigns, do something that really is artistic into something right now, to contextualize that is, I don't know, is the beginning of a new chapter. So that was outstanding. [Eric Matisoff] We'll have to get you a login, We'll have to get you a login and then you can have some fun. [Ken Jeong] Absolutely. I'd like my password to be ABC123, please. [Eric Matisoff] Don't tell anyone. [Ken Jeong] Thank you, that's the only way I can remember stuff. [Eric Matisoff] So we've talked data, we've talked creative brainstorming. Another big thing that we all care about out here are websites. And so our customers love Adobe Experience Manager. Where are my AEM people at? [Applause] [Ken Jeong] AEM. [Eric Matisoff] So one key part of Adobe Experience Manager is the Content Management System. Have you ever worked with the Content Management System? [Ken Jeong] I mean not really. I mean my brain does all the content management. [Eric Matisoff] Yes, super, super organized. [Ken Jeong] You know what I'm saying? [Eric Matisoff] Yes. [Ken Jeong] So I'm basically an idiot, I have nothing in my head. [Eric Matisoff] Perfect. So Content Management System actually manages everything you need for you, your images, your assets, your pages, your text, your video. And to move Content Management Systems takes hours and hours of work. So this next Sneak aims to simplify that experience using an AI agent. And Paolo, please show us your Sneak. [Paolo Mottadelli] Hey, thank you, Eric, hi, everybody. We're going to take off for a very fast journey, so buckle up. I'm Italian, in case you haven't guessed it yet.
Thank you, Qantas, for being on stage with me today. So before Qantas existed, it used to take up to four months to go from Europe to Australia on a ship. Today I'm going to tell you a similar before-and-after story that's around moving your content to GenAI on Adobe Experience Manager. So let's go fast. Now, Qantas already has www.quantas.com, many experiences on Adobe Experience Manager. What we want to do today is we want to move this blog, which is not on Experience Manager. It's on an open source, blog platform. We want to move it. We want to onboard it on Experience Manager and prepare its content for the GenAI superpowers. In order to do that, let me introduce Project Site Leap. So to fit in the demo time, we let the AI model of Project Site Leap think in advance. So what we will see is the result of the thinking already almost immediately. So let's go ahead with the first step. Onboard the site to AEM and let's start. So now what Project Site Leap is doing, it's analyzing the structure of the site, the content and the layout, and it's mapping them into the content structure of Experience Manager in order to make them manageable. It's also vectorizing the content to make it ready for reuse and activation. So this is a huge step that normally takes a lot of effort.
Let's see what's happening. So we're going to do some exercise now, Ken. Let's get ready for the first leap. Okay, 3, 2, 1. And that's it. So the content is on AEM, and we can manage that in the AEM. [Applause] [Ken Jeong] Oh, that's great. [Paolo Mottadelli] So let's quickly add a link and go ahead. So let's go back to Preview mode so we can move forward. Welcome back, Project Side Leap. Next step. Now that we have the content on AEM, we want to reproduce the design system of the original site, so we will have exactly the same looking website now running on AEM. Let's go ahead.
So now it's when most of the magic happens. All the sections of the page are being mapped to the original look and feel in order to generate the final experience. All of this is based on screenshot image analysis, which makes it completely independent from the technology of the original site. So let's see what's the result, Leap number 2, 3, 2, 1. That looks familiar. [Applause] [Eric Matisoff] Gorgeous. [Paolo Mottadelli] Thank you. So now that the experience is on AEM, we can go a couple of steps further. One of the things we can do is we can use some design elements from some other sites. In this case from www.quantas.com because we want to make this site better aligned with the branding, with the corporate branding. We also want to add some pictures to the page in order to make it more engaging. Let's start. So now Project Site Leap is analyzing the design of www.quantas.com and selecting which styling traits can be applied to our site in order to better align the branding. It's also analyzing the content and understanding the context, So it can select the right picture for the right content to make the experience more engaging. We are ready to see. So the same article with all these improvements, the new picture that is aligned with the context, the new font and new design elements of the page. [Eric Matisoff] Beautiful. [Paolo Mottadelli] Discounts from www.quantas.com and that's great. So this is already available for early access. If you're interested, reach out to the AEM booth in the community pavilion. [Ken Jeong] So if I said something like I lose all my money, I went bankrupt, I'm very depressed, you could do it in a happier font, right? [Paolo Mottadelli] But you can do much more further. [Ken Jeong] Right, very good. You can make my depressing life sound great.
So before I close the demo, I want to show one last step, a quick sneak into what's next, what's coming next. So now my experience looks great, but what if in the future I want to redesign the site? I don't have a site to copy from. I have a design mock, like for example, this one that I found, very different look and feel. Not for Quantas but just for this demo. So what I can do is, I can say, okay, apply the new design mock, and I upload the design mock that I exported.
And I start. So now Project Site Leap, again based on screenshot image analysis, is regenerating the code of the blogs in order to make them look like the design mock understanding the structure of the content and changing the look and feel of the experience. Let's see. That's the same content on the new design running on AEM. [Eric Matisoff] No way, amazing. [Applause] [Paolo Mottadelli] Captain speaking, excellent weather in Las Vegas. Your content has just landed into the future.
[Eric Matisoff] Amazing, thank you, Paolo. [Paolo Mottadelli] If you like it, Project Site Leap. [Ken Jeong] And he has sunglasses. [Eric Matisoff] He does, yes. [Ken Jeong] That's the catch. No, but I do have social media, I do have a content manager. I forget, I just call him Ryan and I pay him a couple grand every year. But my point is this is something like literally he can do on my website. www.kenjeong.com, just, it's amazing. But really, to do that, exactly what he says, takes hours and hours and days, especially with my directives. And I change my mind and then knowing that you can just do that. That's so practical on so many levels. [Eric Matisoff] Big time game changer. We're excited about Project Site Leap? [Ken Jeong] Yes, great job. [Applause] [Eric Matisoff] So what you just saw is one of your first AI agents. Have you ever played with an AI agent before? [Ken Jeong] Well, not legally. [Eric Matisoff] Not legally, yes.
[Ken Jeong] I don't know what the f*** you're talking about. Playing with an AI agent. What, are you setting me up to go to jail? I don't know what this is. I'm not going to get canceled tonight, Vegas. [Eric Matisoff] There you go. So let me tell you a little bit about what an AI agent is. Basically, you tell a little computer program to go do something. [Ken Jeong] Do something, AI agent [Eric Matisoff] That is actually the preferred way to talk to them. [Ken Jeong] Yes, do something. [Eric Matisoff] So, and then they go accomplish that task. [Ken Jeong] Make me rich, yes. [Eric Matisoff] So yesterday... [Ken Jeong] We steal from a bank, but don't pin it on me, please. [Eric Matisoff] We have different kinds of AI agents. [Ken Jeong] All right, hey, hey, hey, all right. [Eric Matisoff] We announced ten of them yesterday. And our next Sneak asks the question, what if we could work with a whole bunch of agents together at the same time in order to build a campaign? So to answer that question. [Ken Jeong] You know what? I do have agents in Hollywood, but they are of no intelligence.
[Eric Matisoff] Well, these are just artificially intelligent. So Ronald Oribio is here to tell us and help us with Project Get Savvy. Let's see it, Ronald. [Ken Jeong] Ronald. [Ronald Oribio] Thank you, Eric, hi y'all. Ken, let me ask you, you just said this, you work with a talent agent, right? [Ken Jeong] Yes, I work with a talent, talent in quotes. The guy is a dummy. [Ronald Oribio] And what is the number one thing they do for you that really helps you out? [Ken Jeong] Oh well, agents, they get me jobs. They get me jobs. [Ronald Oribio] That does sound very helpful, Ken. In fact, working with a dedicated agent that helps you achieve your goals is empowering. But working with a team of agents, now, that's a superpower. [Ken Jeong] That's a superpower. [Ronald Oribio] Which is why today I'm so excited to introduce to you Project Get Savvy. Project Get Savvy is you're always on AI marketing team, helping you get things done by letting you collaborate with multiple agents at the same time. So let's pretend I'm a marketer for the coffee brand Frescopa, and I'm going to use Project Get Savvy to create engaging social media content for our new cold brew line.
As soon as I click on Brainstorm Project Get Savvy understands my request and connects me to the Marketing Strategist Agent on demand. By understanding how we work at Frescopa, the Marketing Strategist Agent is able to ask clarifying questions to help me refine my approach. No more scheduling countless meetings to get the ball rolling. That's game changing. So let's say we want to increase our brand awareness. Based on this decision, Project Get Savvy understands to bring in our Data Analyst Agent. And this agent has been crunching the numbers behind the scenes to get me real-time insights about which segments I should target. In this case, it's recommending Gen Z social seekers. That's amazing. Just no more digging through data, just contextual insights at the tip of my fingers. So I'll click on Gen Z Social Seekers. And now that we've selected our target audience, notice how Project Get Savvy connects us to the Channel Optimization Analyst. I didn't even think that's something I would need, but Project Get Savvy understands to introduce the right agent at the right time every single time. That's so cool. So in this case, the Channel Optimization Analyst Agent has been analyzing social media trends and is recommending that Instagram is the channel that we should be using to reach our audience. But let's take a quick pause and think about all the time we've saved with Project Get Savvy already. In just a few clicks, we have our channel, our audience, and our goals all locked in, and now we have more time for the fun part. Are you all ready? [Ken Jeong] Yes, just in this conversation alone, I had more time to pick my nose. It saves time and effort. [Eric Matisoff] Perfect. [Ronald Oribio] Just all that productivity locked in. [Ken Jeong] In my nose. [Ronald Oribio] So I'll click on Instagram and we'll start getting creative with the Content Strategist. As soon as we have all those things locked in, we get four theme recommendations. All aligned with our brand and the target audience. So, Ken, what's your coffee vibe, dude? You've got urban rooftop, golden hour glow, poolside chill, weekend brunch. What are you feeling? [Ken Jeong] I'm feeling golden hour glow. [Ronald Oribio] You do have a very golden hour glow. [Ken Jeong] Seriously, thank you, that's very kind for you to say, I really appreciate it, I wish Hollywood would notice. [Ronald Oribio] So as soon as I select my theme, the Content Strategist gives me four variations on it for me to check out, so let's take a look.
We've got four beautiful assets. They're all brand-approved. I'm going to select any of these. And now we get to engage with the Copywriter Agent so we can craft the perfect message to go along with this image. Immediately I get some placeholder copy.
But the Copywriter Agent is asking me for some messaging direction. And since you're here, Ken, I think community focused messaging is the way to go, right? [Ken Jeong] Yes, absolutely. [Ronald Oribio] But how do we know that this messaging direction will actually resonate with our audience? Let's take a look. [Ken Jeong] Well, I'm Gen Z obviously. [Ronald Oribio] Well, enter AI personas Noah and Zoe. These AI personas are special agents, Ken. They are built using Frescopa's data on their users preferences and behaviors, allowing the agents to embody the target audience and react to the content that we're creating from the target audience's point of view. That allows the Copywriter Agent to take all of that feedback in real-time and give me different options of copy that I can select from. Now, isn't that just a time-saver? [Ken Jeong] It's ridiculous, you literally did a whole campaign that could take 5 months into 5 minutes. [Ronald Oribio] Yes, thank you for noticing, Ken. [Ken Jeong] I'm not a dummy. [Ronald Oribio] Now, we can take this a step further. Because you are a Gen Z, Ken, give me three words to describe how you want coffee to make you feel. [Ken Jeong] Fire!
Lit.
LOL l-o-l.
[Eric Matisoff] It's going to work out great, I know it. [Ronald Oribio] Feel fire. [Ken Jeong] We're going to sell dozens of it. We're going to make dozens of dollars, guys, with this. [Ronald Oribio] l-o-l. [Ken Jeong] No, I have no idea what's going to happen, you guys. Probably disaster but it's fine. [Ronald Oribio] So we'll give our suggestion. We'll give our suggestion to Project Get Savvy. And the AI personas continue to react. They provide their own suggestions. And the copywriter is giving me three more options for me to choose from. Now I can keep going. Like you said, for hours. Or I can...
[Ken Jeong] Glow together. Sip forever, unleash the lit energy, sip by sip. That's how you f****** sell a product, Frescopa, in your face. [Ronald Oribio] So I think this is the one we're going to send to our team for review. Project Get Savvy takes care of the rest. And that's it, with Project Get Savvy in a few minutes, we've collaborated with five different agents, going from a rough idea to approval-ready content. Do you have like a troll AI agent going what the f*** like that? Something like that? [Eric Matisoff] That is the next one. [Ken Jeong] That's the next step. I'll add that loop, I'll add that in, that's the intern agent. Yes, like that. [Eric Matisoff] Amazing, thank you, Ronald. [Ken Jeong] Ronald, great job. [Applause] That was great. I mean, for someone who does endorsements, to do something like a campaign, let's say I wanted... Let's say, this is something that I honestly would want to do, my own ventures. And if I'm coming up with my own campaign doing something like that, someone like me who's an idiot who doesn't know how to do anything but just can have it, it's not just one agent, I do like that. I do like that idea of like, not just one AI agent, but ten of them. That's just building worlds. It's pretty amazing. [Eric Matisoff] Why have one when you can have ten? We'll have to set up another password for that one for you. You want to go with the same password? [Ken Jeong] No, I still want to go, I'm a simple guy. ABC123. [Eric Matisoff] That's a good one. [Ken Jeong] No one can figure that out. [Eric Matisoff] So we've had a lot of fun, but I have some bad news. This is our last Sneak. I have some good news, though. It's a really, really fun one. So the whole goal is to help personalize the experiences that you get when you travel. So you spend a lot of time in hotels, you get to the hotel, you turn on the TV. It's just like a boring little guide scrolling. Or you sit down in an airline, you fly commercial, I'm sure a lot. [Ken Jeong] Not really, but go ahead. [Eric Matisoff] Well, the rest of us do. So when we fly commercial. [Ken Jeong] I'm kidding. I got in a fight with someone from Spirit Airlines today, I'm fine. [Eric Matisoff] Oh, boy, okay. [Ken Jeong] Man of the earth, go ahead. [Eric Matisoff] Well, when you sit down, you got a TV right in front of you, so why not have a personalized experience? And so this Sneak makes those experiences way more personal. And to show it, I'm excited to introduce Riya who will personalize through Project Frame Sense, Riya. [Riya Midha] Thanks, Eric. [Applause] [Riya Midha] Good evening, everyone. I hope you're having a fantastic time at Summit. I know I am. After all this excitement, I could definitely use a vacation to unwind. Now imagine how great it would be if this vacation was personalized just for me. That's exactly what WKND hotels wants to do for their guests. To give them a personalized welcome greeting on the hotel room TV screen. Let's see how Project Frame Sense brings this to life. Here in Experience Manager Asset, I'll start by opening this Premiere Pro video template. The template has all the details that I want to personalize, and my editor extract layers that I can edit live. So, Ken, let's create this one for you. Do you consider yourself a mountain person or a beach person? [Ken Jeong] I'm more of a mountain person. [Riya Midha] All right, great. So let me add your name here. And let's select Norway as your mountain destination. As I hit Generate, you can see that the text layer within this video would change immediately.
Cool, right? So let's add some content to it. Let me go and select the content location. So this is where all my content like background videos, audio sit and my template knows the right content to pick for my location. So let's see some cool Norway visuals.
[Music] [Ken Jeong] Nice. [Eric Matisoff] Gorgeous, very nice. [Riya Midha] So we have created this personalized greeting for you so easily. And I didn't have to be a video editor to do that. Good, right? [Ken Jeong] Amazing. [Riya Midha] But imagine how cool it would be if this was even more engaging. What if your favorite celebrity is delivering this greeting to you? So since Eric is your best friend right now, let me ask him. Eric, what do you have some time to record a greeting for Ken and then for every other guest of WKND as well? [Eric Matisoff] I think I have time for Ken. I'm not sure I have time for every single guest. So what can we do? [Riya Midha] Right, okay. Let's save you some time then. So we can do that very easily with our AI avatars, who can speak any script that we give them and can be trained with anyone. So we have trained our model with Eric, who I can pick and place. [Ken Jeong] You look great, by the way. In fact, you look amazing. [Eric Matisoff] Yes, thank you. [Ken Jeong] The way you have that Adobe logo on that generic shirt on is amazing.
You really just covered all the beautiful mountains. I love it, it's amazing. I feel relaxed already. I got a plateful of Eric in my face, that's great. [Riya Midha] Right. And what he's going to say? [Ken Jeong] That's the best way to engage me. You see this, right? And what we have here to say, I got to give her credit for that. That's the only way to shut me up. And what we have, get back to this.
[Riya Midha] So what he's going to say, I'm still going to come to you. I'm going to say. [Ken Jeong] Stop hurting my feelings. [Riya Midha] You can't stop this, can you? [Ken Jeong] Oh my God! [Riya Midha] What he says depends on my template. So let's personalize this even more. Let me select that you like adventure and let's give you a 40% hefty discount on spots. For food let me ask you, what kind of food do you like? Italian, Indian, Mexican, Chinese, Japanese? [Ken Jeong] I'll go for Italian. No, I'll go for Indian. I'll go for Indian. [Riya Midha] Let's take Indian. And we have a language as English. As I hit Generate, my template has taken the data, it has taken the content and it has taken the AI avatar and created this video. Let's see how it looks like on a hotel room TV experience.
[Music] [Eric Matisoff] Hey Ken. Welcome to Norway. We know you love adventure, so do plan a hike to Trolltunga. You can also relax at our in-hotel spa where you have a 40% discount for this visit. Lastly, as you enjoy Indian food, make sure to check out Masala, our vibrant Indian restaurant. Hope you have a great stay at WKND hotels! [Ken Jeong] Oh my god, outstanding.
That's so good. Oh I mean that's way more lifelike than you right now. I mean it's way more engaging. That is someone who is listening and paying attention. Textured. [Eric Matisoff] You sound like my wife. [Ken Jeong] You made him real. [Riya Midha] Yes, thank you. With a few simple...
[Ken Jeong] You are like, thank you, thank you. Anyway, back to this.
[Riya Midha] This is better than Eric, right? [Ken Jeong] Yes, ma'am, yes. I'm so sorry, I didn't mean to interrupt. I apologize, so sorry. [Riya Midha] Okay, so yes, with a few...
[Ken Jeong] You have no idea how amazing you are.
You're like my Kryptonite. Just like. I tried so hard.
Oh, I'm so sorry, please go on. I'm so sorry, I know there's a time limit and everything, I'm so sorry. [Riya Midha] No, this is great.
[Ken Jeong] You don't have to be sarcastic with me. I just said I was sorry.
[Riya Midha] So we have created this amazing video with a few simple selections scissored with the AI avatar magic. But for WKND hotels, you are one of like, thousands of guests visiting different cities, different location, speaking different languages. Creation of this really needs to scale. That's exactly what Project Frame Sense enables with the robust creation and delivery mechanism of dynamic media. Let's look at an example. Let me select this list of guests with their preferences that WKND would have in Adobe Experience Platform. As I hit Generate individual videos for each guest is created within seconds. Just look at it.
[Ken Jeong] That's outstanding. [Applause] [Riya Midha] So let's look at an example for Frank who's visiting Paris and speaks Spanish. [Music] [AI Avatar] Hola, Frank. ¡Bienvenido a París! Sabemos que te encantan las experiencias culturales nuevas así que no olvides visitar el museo del Louvre.
[Ken Jeong] That's amazing. [Riya Midha] Let's look at another example for Alex who speaks German and is visiting Spain. [Music] [AI Avatar] Hallo Alex. Willkommen in Spanien. Wir wissen dass Sie gerne einkaufen, also planen Sie einen Besuch auf der Gran Via. Sie können sich auch entspannen [Ken Jeong] So good! [Applause] [Riya Midha] Doing this manually would have been impossible for WKND, but now with the power of hyper-personalized video experience delivered with Project Frame Sense, they can connect deeply and emotionally with their guest. With this, it's time for my vacation to start. Before I go, Eric has one last thing to say. [Eric Matisoff] Oh no, what do you got me saying? [Riya Midha] No, don't worry, we will not bother you. Let's look at the video. [Eric Matisoff] If you loved this idea like I did and want to see it in the product, please post about it with #ProjectFrameSense. [Ken Jeong] Wow! I like that guy. I connect with that guy. I think I will connect with Project Frame Sense. For not frames**, Frame Sense. That's my invention. I'm just kidding, I have not invented any. So sorry, don't get mad at me.
[Eric Matisoff] So next year you can do... Thank you, Riya. [Applause] [Eric Matisoff] Next year you can do Sneaks with my AI avatar, perhaps, instead of me. [Ken Jeong] No, no that was really terrifying. No, that was great, it was great. I mean, all these Sneaks are just like, incredible. Just to see it this close. Give you guys just a shout out to everybody right now. I mean, genuinely, genuinely, this is so inspiring on so many levels. [Eric Matisoff] Thank you, Ken. They're amazing. [Ken Jeong] Not you, you don't have to say thank you. [Eric Matisoff] I'm thanking you on behalf of our technologists. But unfortunately, we're officially out of Sneaks. I had so much fun with you, thank you. [Ken Jeong] I had fun with you, Eric, thank you. [Eric Matisoff] We're going to connect you with Riya backstage for sure. [Ken Jeong] Well, I'll meet everyone except for Riya, I think, I feel like she doesn't like me. I don't know, it's fine. I mean, I can't handle that kind of rejection. [Eric Matisoff] Well, I like you. [Ken Jeong] I like you too, Eric. [Eric Matisoff] Well, a massive thank you to you and the incredible team at Summit to make this happen. Thank you so much, Ken. [Ken Jeong] Adobe, toodle-oo m**********. [Applause] [Eric Matisoff] Thank you, Ken. [Applause] [Ken Jeong] Thank you so much. [Eric Matisoff] So next up we have BASH. [Applause] I'm so excited for our four time Grammy award winner Gary Clark Jr. We're going to see him at the Grand Prix Plaza. He's one of the most gifted musicians of our time. I can't wait to see him. A few things, don't forget, bring your Summit badge. Leave your bags here, either in the Venetian or the bag check and since BASH is both inside and outside, bring a jacket. I got to keep mine on this year, It's kind of nice. [Ken Jeong] I don't care. [Eric Matisoff] right, so to get there, to get there, shuttles are on level one Expo Hall G, that's it. See you all at BASH. [Ken Jeong] See you guys, congratulations on a great week. Thanks brother.
