[Eric Matisoff] So Ronald Oribio is here to tell us and help us with Project Get Savvy. Let's see it, Ronald. [Ken Jeong] Ronald. [Ronald Oribio] Thank you, Eric, hi y'all. Ken, let me ask you, you just said this, you work with a talent agent, right? [Ken Jeong] Yes, I work with a talent, talent in quotes. The guy is a dummy. [Ronald Oribio] And what is the number one thing they do for you that really helps you out? [Ken Jeong] Oh well, agents, they get me jobs. They get me jobs. [Ronald Oribio] That does sound very helpful, Ken. In fact, working with a dedicated agent that helps you achieve your goals is empowering. But working with a team of agents, now, that's a superpower. [Ken Jeong] That's a superpower. [Ronald Oribio] Which is why today I'm so excited to introduce to you Project Get Savvy. Project Get Savvy is you're always on AI marketing team, helping you get things done by letting you collaborate with multiple agents at the same time. So let's pretend I'm a marketer for the coffee brand Frescopa, and I'm going to use Project Get Savvy to create engaging social media content for our new cold brew line.
As soon as I click on Brainstorm Project Get Savvy understands my request and connects me to the Marketing Strategist Agent on demand. By understanding how we work at Frescopa, the Marketing Strategist Agent is able to ask clarifying questions to help me refine my approach. No more scheduling countless meetings to get the ball rolling. That's game changing. So let's say we want to increase our brand awareness. Based on this decision, Project Get Savvy understands to bring in our Data Analyst Agent. And this agent has been crunching the numbers behind the scenes to get me real-time insights about which segments I should target. In this case, it's recommending Gen Z social seekers. That's amazing. Just no more digging through data, just contextual insights at the tip of my fingers. So I'll click on Gen Z Social Seekers. And now that we've selected our target audience, notice how Project Get Savvy connects us to the Channel Optimization Analyst. I didn't even think that's something I would need, but Project Get Savvy understands to introduce the right agent at the right time every single time. That's so cool. So in this case, the Channel Optimization Analyst Agent has been analyzing social media trends and is recommending that Instagram is the channel that we should be using to reach our audience. But let's take a quick pause and think about all the time we've saved with Project Get Savvy already. In just a few clicks, we have our channel, our audience, and our goals all locked in, and now we have more time for the fun part. Are you all ready? [Ken Jeong] Yes, just in this conversation alone, I had more time to pick my nose. It saves time and effort. [Eric Matisoff] Perfect. [Ronald Oribio] Just all that productivity locked in. [Ken Jeong] In my nose. [Ronald Oribio] So I'll click on Instagram and we'll start getting creative with the Content Strategist. As soon as we have all those things locked in, we get four theme recommendations. All aligned with our brand and the target audience. So, Ken, what's your coffee vibe, dude? You've got urban rooftop, golden hour glow, poolside chill, weekend brunch. What are you feeling? [Ken Jeong] I'm feeling golden hour glow. [Ronald Oribio] You do have a very golden hour glow. [Ken Jeong] Seriously, thank you, that's very kind for you to say, I really appreciate it, I wish Hollywood would notice. [Ronald Oribio] So as soon as I select my theme, the Content Strategist gives me four variations on it for me to check out, so let's take a look.
We've got four beautiful assets. They're all brand-approved. I'm going to select any of these. And now we get to engage with the Copywriter Agent so we can craft the perfect message to go along with this image. Immediately I get some placeholder copy.
But the Copywriter Agent is asking me for some messaging direction. And since you're here, Ken, I think community focused messaging is the way to go, right? [Ken Jeong] Yes, absolutely. [Ronald Oribio] But how do we know that this messaging direction will actually resonate with our audience? Let's take a look. [Ken Jeong] Well, I'm Gen Z obviously. [Ronald Oribio] Well, enter AI personas Noah and Zoe. These AI personas are special agents, Ken. They are built using Frescopa's data on their users preferences and behaviors, allowing the agents to embody the target audience and react to the content that we're creating from the target audience's point of view. That allows the Copywriter Agent to take all of that feedback in real-time and give me different options of copy that I can select from. Now, isn't that just a time-saver? [Ken Jeong] It's ridiculous, you literally did a whole campaign that could take 5 months into 5 minutes. [Ronald Oribio] Yes, thank you for noticing, Ken. [Ken Jeong] I'm not a dummy. [Ronald Oribio] Now, we can take this a step further. Because you are a Gen Z, Ken, give me three words to describe how you want coffee to make you feel. [Ken Jeong] Fire!
Lit.
LOL l-o-l.
[Eric Matisoff] It's going to work out great, I know it. [Ronald Oribio] Feel fire. [Ken Jeong] We're going to sell dozens of it. We're going to make dozens of dollars, guys, with this. [Ronald Oribio] l-o-l. [Ken Jeong] No, I have no idea what's going to happen, you guys. Probably disaster but it's fine. [Ronald Oribio] So we'll give our suggestion. We'll give our suggestion to Project Get Savvy. And the AI personas continue to react. They provide their own suggestions. And the copywriter is giving me three more options for me to choose from. Now I can keep going. Like you said, for hours. Or I can...
[Ken Jeong] Glow together. Sip forever, unleash the lit energy, sip by sip. That's how you f****** sell a product, Frescopa, in your face. [Ronald Oribio] So I think this is the one we're going to send to our team for review. Project Get Savvy takes care of the rest. And that's it, with Project Get Savvy in a few minutes, we've collaborated with five different agents, going from a rough idea to approval-ready content. Do you have like a troll AI agent going what the f*** like that? Something like that? [Eric Matisoff] That is the next one. [Ken Jeong] That's the next step. I'll add that loop, I'll add that in, that's the intern agent. Yes, like that. [Eric Matisoff] Amazing, thank you, Ronald. [Ken Jeong] Ronald, great job. [Applause] That was great.
