[Eric Matisoff] Paolo, please show us your Sneak. [Paolo Mottadelli] Hey, thank you, Eric, hi, everybody. We're going to take off for a very fast journey, so buckle up. I'm Italian, in case you haven't guessed it yet.
Thank you, Qantas, for being on stage with me today. So before Qantas existed, it used to take up to four months to go from Europe to Australia on a ship. Today I'm going to tell you a similar before-and-after story that's around moving your content to GenAI on Adobe Experience Manager. So let's go fast. Now, Qantas already has www.quantas.com, many experiences on Adobe Experience Manager. What we want to do today is we want to move this blog, which is not on Experience Manager. It's on an open source, blog platform. We want to move it. We want to onboard it on Experience Manager and prepare its content for the GenAI superpowers. In order to do that, let me introduce Project Site Leap. So to fit in the demo time, we let the AI model of Project Site Leap think in advance. So what we will see is the result of the thinking already almost immediately. So let's go ahead with the first step. Onboard the site to AEM and let's start. So now what Project Site Leap is doing, it's analyzing the structure of the site, the content and the layout, and it's mapping them into the content structure of Experience Manager in order to make them manageable. It's also vectorizing the content to make it ready for reuse and activation. So this is a huge step that normally takes a lot of effort.
Let's see what's happening. So we're going to do some exercise now, Ken. Let's get ready for the first leap. Okay, 3, 2, 1. And that's it. So the content is on AEM, and we can manage that in the AEM. [Applause] [Ken Jeong] Oh, that's great. [Paolo Mottadelli] So let's quickly add a link and go ahead. So let's go back to Preview mode so we can move forward. Welcome back, Project Side Leap. Next step. Now that we have the content on AEM, we want to reproduce the design system of the original site, so we will have exactly the same looking website now running on AEM. Let's go ahead.
So now it's when most of the magic happens. All the sections of the page are being mapped to the original look and feel in order to generate the final experience. All of this is based on screenshot image analysis, which makes it completely independent from the technology of the original site. So let's see what's the result, Leap number 2, 3, 2, 1. That looks familiar. [Applause] [Eric Matisoff] Gorgeous. [Paolo Mottadelli] Thank you. So now that the experience is on AEM, we can go a couple of steps further. One of the things we can do is we can use some design elements from some other sites. In this case from www.quantas.com because we want to make this site better aligned with the branding, with the corporate branding. We also want to add some pictures to the page in order to make it more engaging. Let's start. So now Project Site Leap is analyzing the design of www.quantas.com and selecting which styling traits can be applied to our site in order to better align the branding. It's also analyzing the content and understanding the context, So it can select the right picture for the right content to make the experience more engaging. We are ready to see. So the same article with all these improvements, the new picture that is aligned with the context, the new font and new design elements of the page. [Eric Matisoff] Beautiful. [Paolo Mottadelli] Discounts from www.quantas.com and that's great. So this is already available for early access. If you're interested, reach out to the AEM booth in the community pavilion. [Ken Jeong] So if I said something like I lose all my money, I went bankrupt, I'm very depressed, you could do it in a happier font, right? [Paolo Mottadelli] But you can do much more further. [Ken Jeong] Right, very good. You can make my depressing life sound great.
So before I close the demo, I want to show one last step, a quick sneak into what's next, what's coming next. So now my experience looks great, but what if in the future I want to redesign the site? I don't have a site to copy from. I have a design mock, like for example, this one that I found, very different look and feel. Not for Quantas but just for this demo. So what I can do is, I can say, okay, apply the new design mock, and I upload the design mock that I exported.
And I start. So now Project Site Leap, again based on screenshot image analysis, is regenerating the code of the blogs in order to make them look like the design mock understanding the structure of the content and changing the look and feel of the experience. Let's see. That's the same content on the new design running on AEM. [Eric Matisoff] No way, amazing. [Applause] [Paolo Mottadelli] Captain speaking, excellent weather in Las Vegas. Your content has just landed into the future.
[Eric Matisoff] Amazing, thank you, Paolo. [Paolo Mottadelli] If you like it, Project Site Leap. [Ken Jeong] And he has sunglasses. [Eric Matisoff] He does, yes.
