Project Vision Cast

Bringing new products or campaigns to market requires deep collaboration between marketers and creatives, and it is critical for teams to be aligned during the ideation stages and avoid delays. Project Vision Cast combines the power of data with brand imagery to create low-fidelity composites of new products – leveraging generative AI to enable tighter cross-team collaboration. The composites – along with associated data points – are sent to Adobe’s Project Concept, an AI-first application to foster the creative brainstorming process. This drives efficiencies by preparing teams for upcoming photoshoots for instance, driving tighter collaboration and creative ideas in the ideation stages.