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Project Panorama
Closed captions in English can be accessed in the video player.
Speakers
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Sr. Staff Designer, Adobe
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About the Session
Providing the best mobile app experience often hinges on a deep understanding of user engagement, but it can be challenging for brands to clearly identify all of the different screens, offers, and messages in a mobile app - let alone where it can be optimized. Project Panorama offers a new way of visualizing the user experience, creating a visual map of a mobile app’s user journey that updates in real-time. It outlines each page and screen of the experience, tracking performance metrics and user behavior. Marketers can then deploy new offers and messaging straight to the app from Project Panorama - without any coding required – and elevate the user experience.
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