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Move-in Ready Adobe Customer Journey Analytics: Your Dream Implementation
Speakers
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Director of Product Management, Adobe Analytics, Adobe
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About the Session
Customer Journey Analytics is the most powerful multichannel journey analysis tool on the market, but how do you implement it so that you can evolve and move your entire digital analytics practice to a modern, future-proof state? Learn how to create a move-in ready implementation of Customer Journey Analytics that will be a comfortable home for your business for years to come.
Key takeaways:
- Learn best practices for a durable Customer Journey Analytics implementation that will enable your eventual retirement of Adobe Analytics
- Discover how to create an implementation roadmap specific to your unique business requirements
- Uncover methods for leveraging your existing digital analytics infrastructure to inform your Customer Journey Analytics implementation
- Understand the role of Proof-of-Concept projects and special use case implementations
Technical Level: General Audience
Track: Analytics
Presentation Style: Value Realization
Audience: Digital Analyst, IT Executive, Marketing Executive, Business Decision Maker, Data Practitioner, IT Professional, Marketing Technologist, Omnichannel Architect
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