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Skill Exchange: Transform Digital Channels with Adobe Analytics
Speakers
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Adoption Marketing Manager, Adobe
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Digital Analytics Lead, Three Ireland
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About the Session
Are you looking to implement margin-driving targeting strategies that can significantly impact the revenue share of your digital channels? Are you seeking ideas for creating meaningful customer segments using Adobe Analytics data to unleash optimization opportunities? Do you realize the potential of the data within your Adobe Analytics? Look no further! In this session, we’ll explore actionable, high-impact segmentation use cases that have yielded remarkable results within my organization. The best part is—you can start working on these as early as Monday using just Adobe Analytics!
Technical Level: Intermediate to Advanced
Track: Analytics
Presentation Style: Tips and Tricks
Audience: Data Scientist, Marketing Practitioner, Marketing Analyst, Data Practitioner, Marketing Technologist
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