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Skill Exchange: Adobe Analytics Experience Makers Spotlight

Speakers
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Sr. Customer Marketing Manager, Adobe
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Digital Analytics Platform Manager, Gen Digital
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Sr. Manager, Data Governance Strategy, Carmax
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About the Session
Unlock the full potential of Adobe Analytics and Customer Journey Analytics with insights from two Adobe Analytics champions. Adobe Christel Guidon shows you how to boost efficiency and provide quick answers by leveraging Adobe Workspace. Learn to create operational dashboards to unlock business insights and help users realize the potential of Adobe Analytics and Customer Journey Analytics. Meghan Powers guides you through tools and best practices for comprehensive tagging requirements.
Key takeaways:
- Leverage Workspace to create operational dashboards and boost efficiency
- Use an intake form and documentation templates for consistency
- Maintain a customer-centric page name hierarchy across properties
Industry: Automotive
Technical Level: Intermediate to Advanced
Track: Analytics
Presentation Style: Tips and Tricks
Audience: Digital Marketer, Data Scientist, Marketing Practitioner, Marketing Analyst, Data Practitioner, Marketing Technologist
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