Amplify Your Customer Analytics: From Chess with Pawns to Power Plays

When you chose Adobe Analytics, you made a strategic decision to play chess instead of checkers with your clickstream analytics tool. But over the years, pressures from data privacy laws, first-party cookie lifespan, and the need to unify your analytics data with other enterprise sources may have left you feeling like you’re playing with pawns. Discover how to modernize from Adobe Analytics to Customer Journey Analytics by moving from device-based analytics to customer analytics encompassing experiences, experimentation, product, audience, content, and accounts and buying groups. It may be time to strategically position your queen in the center of the board, ensuring your customer data strategy is robust, comprehensive, and built to win.

Key takeaways:

• See case examples of customers who have successfully navigated the journey from Adobe Analytics to leveraging Customer Journey Analytics insights for optimizing their marketing, engagement, and conversion channels
• Understand when and why to modernize data collection approaches to lighten and future-proof your Adobe implementations
• Learn tactics and strategies to consistently collect customer identity for customer analytics, stitching, and replay

Technical Level: General Audience

Track: Analytics

Presentation Style: Thought Leadership

Audience: Digital Analyst, IT Executive, Marketing Executive, Marketing Analyst, Business Decision Maker, Data Practitioner, Marketing Technologist, Omnichannel Architect