Revolutionizing Pharma Content Velocity & MLR with Automation & AI

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Speakers

  • Derrick Greene

    Director Content and Operations Management , Fresenius Medical Care North America

  • Qusai Mahesri

    CEO, Xpediant Digital

  • Joe George

    Director, Head of Digital Solutions and Services, AbbVie Inc

  • Mehul Amin

    Associate Director - Digital Content Management, Novo Nordisk

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About the Session

Pharmaceutical companies face increasing complexity in content creation, submission, and MLR review. Compliance requirements, lengthy approvals, and fragmented workflows create bottlenecks, increasing costs and delaying omnichannel content delivery. Hear from a panel of industry leaders as they discuss challenges in content submission and MLR and the role of automation and AI in improving compliance and efficiency. Learn how companies optimize workflows to accelerate time to market and reduce costs, along with future trends in pharma omnichannel content operations.

Key takeaways:

  • How organizations leverage automation, intelligent workflows, and integration platforms to streamline approvals and enhance collaboration across marketing, regulatory, and compliance teams
  • Real-world examples showcasing how leading companies are addressing the challenges to drive better business outcomes

Industry: Financial Services , Healthcare and Life Sciences

Technical Level: General Audience

Track: Analytics, Content Management, Content Supply Chain

Presentation Style: Case/Use Study, Thought Leadership, Value Realization

Audience: Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Marketing Practitioner, Marketing Operations , Business Decision Maker, Content Manager, Designer, IT Professional, Legal/Privacy Officer, Marketing Technologist, Omnichannel Architect

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