Accelerate Your Revenue Marketing and Sales Cycle with Customer Journey Analytics B2B Edition

B2B companies are challenged to optimize revenue marketing and sales processes and reduce time to close. B2B data is often dispersed across systems and teams, leaving siloed and incomplete views, with traditional analytics tools struggling to capture the intricacies of B2B relationships, customer lifecycles, and transactions. Customer Journey Analytics B2B Edition offers a new way of analyzing and acting on B2B data, enabling a unified view of all your customer interactions.  Gain actionable insights into touch points and opportunity milestones of account, opportunity, and buying group journeys.
 
Key takeaways:
•    Learn how CJA B2B Edition combines CRM, digital experience, in-person events, and more data sources to build a full picture of the sales cycle from campaigns to signed contract.
•    Identify buying group behaviors and relationships in the B2B sales process to determine the next best action among stakeholders..
•    Discover ways to create and explore opportunity and buying group fall-out and attribution journeys. 
•    See how you can use the CJA mobile app to empower your entire marketing and sales teams with key insights.
•    Learn how to identify marketing tactics that accelerate sales pipeline and opportunities.

Industry: Financial Services , Healthcare and Life Sciences, High Tech, Industrial Manufacturing, IT Professional Services

Technical Level: General Audience

Track: Analytics

Presentation Style: Thought Leadership

Audience: Digital Analyst, IT Executive, Marketing Executive, Operations Professional, Marketing Analyst, Marketing Operations , Business Decision Maker, Data Practitioner, Marketing Technologist