Visit Qatar Showcases Its Vibrant Traditions Through Digital Experiences

Qatar is a young destination with a rich heritage. It’s where the desert sands meet the ocean and where ancient traditions and modern wonders live side by side. For the Digital Experience team at Visit Qatar, the challenge lies in translating this extraordinary destination into compelling digital experiences and stories. Visit Qatar’s Director of Digital Experiences & Products takes you through the journey of managing the country’s flagship tourism websites and apps, including the strategic vision, technological innovations, and user-centric approaches supported by the Adobe Experience Cloud applications.
Key takeaways:

• Get a behind-the-scenes look at how Visit Qatar uses Experience Cloud to drive visitor engagement and fuel the nation’s tourism goals
• What it takes to set up and run a digital ecosystem to get the most benefit from optimization processes and tools
• Strategies for integrating new apps and GenAI into your digital ecosystem

Technical Level: General Audience

Track: Analytics, Content Management, Customer Journey Management , Generative AI

Presentation Style: Thought Leadership

Audience: Marketing Executive