Building Personalized Connections at Scale: T-Mobile’s Adobe Journey

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About the Session

Hear how T-Mobile harnessed the power of Adobe Experience Cloud to revolutionize customer engagement. Learn how it integrated over 20 disparate data sources to build over 200 million individual profiles, enabling truly personalized experiences while adhering to a privacy-first strategy. Whitney Hutchinson, T-Mobile’s senior director of CRM, shares how a data-driven approach fueled double-digit campaign improvements. Discover how personalized experiences, powered by Adobe, lifted click-through rates, demonstrating the impact of relevant and timely customer connections.

Key takeaways:

  • Learn how T-Mobile personalized experiences for 200M+ customers
  • Driving double-digit growth with data-driven strategies
  • Unlocking the power of personalized content for higher engagement

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Industry: Automotive, Consumer Goods, Telecommunications

Technical Level: General Audience

Track: Analytics, Customer Journey Management

Presentation Style: Case/Use Study

Audience: Campaign Manager, Marketing Executive, Web Marketer, Operations Professional, Project/Program Manager, Marketing Practitioner, Marketing Operations , Business Decision Maker, Marketing Technologist, Omnichannel Architect

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