Best Practices to Build a Unified, Collaborative Experience Platform Team

Closed captions in English can be accessed in the video player.

Share this page

Speakers

Featured Products

Session Resources

About the Session

Delivering comprehensive, unified customer experiences across Adobe Experience Platform requires cross-organizational teamwork to take advantage of product capabilities, define marketing use cases, and ultimately meet organizational goals. Master best practices for efficiently building unified and collaborative Experience Platform teams. 

Key takeaways:

  • Learn how cross-functional tiger teams come together to build contextual content, audiences, messages, and experiences across the Adobe Experience Platform solutions
  • Understand effective cross-silo communication strategies
  • Determine and understand which skillsets are needed to deliver a better customer experience

Technical Level: General Audience

Track: Unified Customer Experience

Presentation Style: Tips and Tricks

Audience: Digital Marketer, IT Executive, Marketing Executive, Project/Program Manager, Marketing Operations , Business Decision Maker, Content Manager

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.