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Driving MarTech Innovation: The Role of GenAI in Digital Marketing
Speakers
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Executive Vice President (Global), Digital Business – Commercial Applications, HCLTech
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About the Session
Gen AI is not just disrupting marketing, IT, and customer experiences — it’s reshaping them entirely. Is your organization ready? Drawing from HCLTech's extensive experience in digital transformation, we’ll uncover how gen AI is revolutionizing digital marketing and commerce, driving intelligent automation, seamless workflows, and immersive experiences. Explore how gen AI is reshaping industries, and discuss the latest trends and future applications of gen AI in marketing, platforms, and design.
Key takeaways:
- The impact of gen AI on ways of working for businesses, customers, IT, and platform teams
- Strategies to equip your teams with tools for the next wave of AI innovation
- Interactive Q&A with industry experts on staying ahead of the curve
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Technical Level: Beginner, Intermediate, Beginner to Intermediate
Track: Analytics, Content Supply Chain, Generative AI
Presentation Style: Thought Leadership
Audience: Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Web Marketer, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Marketing Technologist, Omnichannel Architect, Social Strategist
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