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Scaling Success with Data Standards: Colgate-Palmolive’s Global Consistency
Speakers
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CRO, Claravine
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Sr. Product Manager, Digital Applications- Media Analytics Lead, Colgate-Palmolive
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About the Session
Managing fragmented taxonomies and inconsistent data across regions isn’t easy. Discover how Colgate-Palmolive partnered with Claravine to streamline workflows and enable seamless end-to-end measurement by adopting a unified global taxonomy and increasing automation. Discover how a transformed approach to data standards freed teams from manual, time-intensive tasks and unlocked opportunities for strategic creativity, collaboration, and innovation — all while achieving 90% data compliance and potential savings.
Key takeaways:
- Understand how data standards drive global taxonomy alignment
- Explore best practices for implementing automation effectively
- Achieve seamless end-to-end measurement across campaigns and content
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Industry: Advertising/Publishing, Automotive, Consumer Goods
Technical Level: General Audience
Track: Analytics, Content Supply Chain, Unified Customer Experience
Presentation Style: Case/Use Study, Value Realization
Audience: Advertiser, Digital Marketer, Marketing Executive, Audience Strategist, Marketing Practitioner, Marketing Analyst, Marketing Operations , Content Manager, Marketing Technologist
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