AI-lice in Marketing Wonderland: Finding Clarity with AI

In today’s fast-changing digital landscape, customers like "AI-lice" are lost in a Wonderland of endless choices, generic content, and fragmented experiences. How can AI cut through the confusion and create seamless, hyper-personalized customer journeys?

Join us as we explore how Adobe’s AI-powered ecosystem—Firefly, Sensei, AI Assistant, and Dynamic Chat—alongside leading AI models like OpenAI, Anthropic, and Writer, are redefining the future of customer experience. We’ll uncover how AI-enabled touchpoints empower brands to deliver intelligent, human-led yet AI-enhanced interactions, bridging technology and creativity to revolutionize personalization.

Through real-world success stories, discover how forward-thinking companies are leveraging AI to enhance collaboration, orchestrate intelligent workflows, and craft deeply personalized experiences that feel both intuitive and seamless. Don’t get lost in Wonderland—step into the future of AI-powered marketing and discover how today’s innovations are shaping this next era of customer engagement.

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Technical Level: Intermediate

Track: Unified Customer Experience, Generative AI

Presentation Style: Tips and Tricks, Thought Leadership

Audience: Campaign Manager, Digital Marketer, Marketing Executive, Marketing Practitioner, Marketing Operations , Business Decision Maker, Content Manager, Marketing Technologist, Social Strategist