Closed captions in English coming soon.
Content Meets Data: How T-Mobile Unlocks Omnichannel Personalization
Speakers
-
Sr. Product Marketing Manager, Adobe
-
Sr. Manager, Product Management - Contextual Experiences, T-Mobile
-
Sr. Web Optimization Testing Manager, T-Mobile
Featured Products
Session Resources
No resources available for this session
Sign in to download session resources
About the Session
With millions of customers worldwide, T-Mobile faces the challenge of ensuring that every interaction with customers feels personalized and delightful — no matter where they are. Learn how T-Mobile successfully blends content and data together to deliver connected, personalized, and consistent experiences across channels, boosting engagement and conversion while also reducing operational overhead and time to value.
Key takeaways:
- Developing a personalization framework by evaluating the customer journey and defining key use cases in a phased approach to gradually scale and evolve personalization strategies
- Leveraging Adobe Experience Manager Sites and Adobe Journey Optimizer to eliminate siloes, establish a single source of truth, and deliver seamless, personalized experiences at scale
- Enhancing existing journey elements and tools for faster time to value and aligning them seamlessly to deliver a unified, cohesive journey
Technical Level: General Audience
Track: Content Management
Presentation Style: Value Realization
Audience: Developer, Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Product Manager, Marketing Practitioner, Marketing Operations , Business Decision Maker, Content Manager, IT Professional, Marketing Technologist, Omnichannel Architect
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
New release
Agentic AI at Adobe
Give your teams the productivity partner and always-on insights they need to deliver true personalization at scale with Adobe Experience Platform Agent Orchestrator.