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Beyond Personalization: Creating Intent-Based Experiences at Scale
Speakers
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Director of Product Marketing, EMEA, Adobe
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Leader, Marketing Technology at Kroger, Kroger
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Head of Digital Communications, Kroger
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About the Session
Time is the one thing we can’t get more of. People want answers to their questions and needs as quickly as possible. Gen AI is helping to collapse the time between question and answer but also fueling demand for organizations to know their audience more intimately than ever. Learn how to deliver intent-based experiences to meet your customers’ needs for personalized and relevant experiences, and grow customer engagement and loyalty.
Key takeaways:
- Explore how Adobe Experience Manager, and its integrations with Adobe Experience Cloud, are helping customers solve their personalization challenges
- Learn how Kroeger is transforming technology investments to deliver truly personalized experiences
- Learn the steps you can take and the tools available to you to get started on your journey to intent-based experiences for your customers
Technical Level: General Audience
Track: Content Management
Presentation Style: Thought Leadership
Audience: IT Executive, Marketing Executive, Web Marketer, Marketing Practitioner, Content Manager, IT Professional, Marketing Technologist, Omnichannel Architect
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