WOW to HOW: The Evolution of the AI-powered Content Supply Chain

Delivering exceptional customer experiences requires personalized content at scale, but this demands a modernized content supply chain. With the right technology-driven workflows powered by AI and human-centered business design, companies can scale innovations across their business. Join IBM for a discussion with global marketing leaders and clients including Steelcase and IBM to learn how they unlocked marketing efficiencies to wow their clients, partners and employees, and enable seamless collaboration and automated delivery while maximizing ROI. In this session you’ll learn:

• How AI-powered content supply chains can help drive efficiency, speed and control
• How to streamline content creation, ensure consistency, and deliver targeted personalization at every touchpoint
• Best practices to orchestrate your content lifecycle with Adobe Workfront
• Real world examples of how leading brands have optimized resources, reduced operational burdens, and improved KPIs

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Industry: Media, Entertainment, and Communications, Retail, Distribution/Wholesale

Technical Level: General Audience, Beginner, Intermediate, Advanced, Beginner to Intermediate, Intermediate to Advanced

Track: Content Management, Content Supply Chain, Generative AI

Presentation Style: Case/Use Study, Thought Leadership

Audience: Advertiser, Campaign Manager, Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Web Marketer, Operations Professional, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Data Practitioner, Designer, IT Professional, Marketing Technologist, Omnichannel Architect, People Manager, Social Strategist, Business Development Representative, Team Leader