Boost Webinar ROI with GenAI Innovations for Interactive Webinars

In-Person On-Demand Session

Boost Webinar ROI with GenAI Innovations for Interactive Webinars - S203

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ON DEMAND

Closed captions in English coming soon.

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About the Session

Discover the latest advancements in the Adobe Marketo Engage Interactive Webinars, designed to enhance engagement and drive leads further down the funnel. Discover new features, like the Engagement Hub, customizable templates, room management, and brand personalization. Learn how the new gen AI features enhance the customer webinar experience and how to turn webinars into powerful lead-generation tools with Engagement Hub. Discover how incorporating meetings within webinars can boost interaction and streamline the customer journey. 

Key takeaways:

  • Learn how to leverage enhanced features, such as the Engagement Hub, and brand customization to boost webinar engagement
  • Use new gen AI features to enhance the customer experience  
  • Drive more leads down the funnel by incorporating meetings directly into your interactive webinars

Technical Level: Beginner to Intermediate

Track: B2B Marketing , Generative AI

Presentation Style: Tips and Tricks

Audience: Campaign Manager, Web Marketer, Marketing Practitioner, Marketing Operations , Marketing Technologist

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