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Adobe Journey Optimizer Roadmap and Innovations

Speakers
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Director, Product Management, Adobe
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Director, Product Marketing, Adobe
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Session Resources
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About the Session
Adobe Journey Optimizer is a leader in powering personalized, omnichannel engagement strategies that allow brands to put the customer at the center of the experience. From real-time journey orchestration to omnichannel marketing campaigns to mobile engagement and intelligent decisioning, Journey Optimizer delivers a winning experience every time. Hear from Adobe product experts about recent Journey Optimizer product releases, compelling use cases, and the product vision and roadmap.
Key takeaways:
- Next generation of customer journey management and new orchestration capabilities
- Powerful AI and gen AI tools that unlock operational efficiency, productivity, and unleash creativity
- Next-best experience, experimentation, and real-time decisioning capabilities
Technical Level: General Audience
Track: Customer Journey Management , Generative AI
Presentation Style: Thought Leadership
Audience: Campaign Manager, Developer, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Web Marketer, Operations Professional, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Data Practitioner, Email Manager, IT Professional, Marketing Technologist, Omnichannel Architect, Team Leader
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