3 Pillars of Purpose-driven Experiences: Trust, Data, and GenAI

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About the Session

Learn how leading B2B and B2C brands like AT&T and IBM are intersecting data, GenAI and trust to build “purpose-driven” experiences that drive brand loyalty and boost ROI. In a world where experiences are the ultimate competitive advantage, GenAI is poised to usher a new stage for how brands will differentiate their customer experiences. With its ability to understand meaning and context, GenAI will help marketers understand not only what customers want, but also their purpose for engaging with a brand. This requires new ways of engagement that are predicated on trust, unique data, and new marketing operating models. Join IBM for a discussion with AT&T and global AI leaders to explore:

  • How trust, relevance, and convenience intersect to deliver one-of-a-kind experiences
  • What types of data provide competitive advantage for brands
  • Best practices to implement new operating models
  • Examples of how to harness AI to create personalized experiences that deliver ROI

 

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Industry: Consumer Goods, Media, Entertainment, and Communications, Retail, Distribution/Wholesale

Technical Level: General Audience

Track: Customer Journey Management , Unified Customer Experience, Generative AI

Presentation Style: Case/Use Study, Thought Leadership, Value Realization

Audience: Advertiser, Campaign Manager, Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Web Marketer, Operations Professional, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Commerce Professional, Content Manager, Data Practitioner, Designer, Email Manager, IT Professional, Legal/Privacy Officer, Marketing Technologist, Omnichannel Architect, People Manager, Social Strategist, Business Development Representative, Team Leader

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